Floating Leasing Consultant

Procopio Enterprises, Inc.; Middleton (MA); On-site; USD 48,000 - 64,000; Full time

Job summary

The Procopio Companies in Massachusetts is seeking a Floating Leasing Consultant to oversee leasing activities across Bria apartment communities with a focus on resident happiness and retention.

You will develop leasing strategies, conduct tours, negotiate leases, and manage marketing campaigns across online and offline channels while coordinating screenings and events to attract and retain residents.

Qualifications

• 1–3 years leasing and sales experience.
• Strong closing skills and creative problem solving.
• Customer service background 1–3 years.
• Strong verbal and written communication; able to handle objections.
• Knowledge of Fair Housing Regulations preferred.

Responsibilities

• Develop and implement leasing strategies to maximize occupancy and revenue.
• Negotiate lease terms and rental rates with prospects.
• Conduct market research on local rental trends and pricing.
• Coordinate and conduct property tours for prospects.
• Generate leads through referrals, networking, and partnerships.
• Oversee lease administration, including renewals and terminations.
• Manage advertising budgets and evaluate marketing initiatives.
• Plan and execute marketing campaigns across online/offline channels.
• Manage social media and resident engagement activities.
• Respond to reviews and organize monthly resident surveys.
• Weekly audits of ILS data for accuracy.
• Screen prospective residents with background checks and rental history.
• Organize promotional events, open houses, and community outreach.
• Build positive relationships with residents to drive retention.

Skills

Leasing experience

Sales skills

Customer service

Communication skills

Travel readiness

Multitasking

Relationship management

Problem solving

Time management

Hospitality

Tools

Apartments.com

Google

Property websites

Job description

As a Floating Leasing Consultant with a focus on customer service, you will play a crucial role in overseeing the leasing activities of the apartment communities within the Bria portfolio while prioritizing the happiness and well-being of residents. You will be responsible for developing and implementing strategies to attract new residents, enhance resident retention, and ensure a high level of satisfaction among all residents. Your efforts will contribute to creating a vibrant and welcoming community that residents are proud to call home.

Key Responsibilities

• Leasing Strategy Development: Develop and implement leasing strategies to maximize occupancy and rental revenue, considering market trends, property amenities, and competitor analysis.
• Lease Negotiation: Negotiate lease terms and rental rates with prospective residents, ensuring agreements align with company policies and financial objectives.
• Market Analysis: Conduct regular market research and analysis to stay informed about local rental trends, competitor pricing, and demographic shifts, adjusting marketing and leasing strategies accordingly.
• Property Tours: Coordinate and conduct property tours for prospective residents at all properties within the Bria portfolio, highlighting key features and amenities to showcase the property's value proposition.
• Lead Generation : Generate leads through various channels including referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.
• Lease Administration: Oversee lease administration processes, including lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.
• Advertising and Promotion: Manage advertising budgets effectively, selecting the most cost-effective advertising channels and evaluating the performance of marketing initiatives.
• Marketing Campaigns: Plan and execute marketing campaigns to attract potential residents, utilizing a mix of online and offline channels such as social media, property websites, print advertising, and signage.
• Social Media: Manages all social media platforms and engages with residents (active stories, community take over stories)
• Reviews/Survey Management: Responds to all reviews, pushes out monthly surveys and implements a consistent strategy for soliciting and managing reviews.
• ILS Management : Weekly audits of all ILS to ensure accuracy and updated information
• Property Website
• Apartments.com
• Google
• Reporting and Analysis: Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, providing insights and recommendations for improvement.
• Resident Screening: Collaborate with the property management team to screen prospective residents, conducting background checks, credit evaluations, and rental history verification to mitigate risks and maintain quality standards.
• Event Planning: Organize and participate in promotional events, open houses, and community outreach programs to enhance property visibility and attract potential residents.
• Resident Relationship Management: Build and maintain positive relationships with residents, addressing their needs and concerns promptly to ensure tenant satisfaction and retention.

Qualifications

• Ability to travel to various sites across the portfolio as needed.
• Prior leasing and sales experience required (1-3 years)
• Strong closing skills, creative problem solving, ability to market units effectively
• Customer service background required (1-3 years)
• Strong verbal and written communication skills, strong intrapersonal skills, somebody who can handle objection
• Administrative experience preferred
• Detail oriented, time management skills, and thrive in a fast-paced environment with proven ability to multitask
• Hospitality background preferred
• Positive team player and a self-starter
• Knowledge of Fair Housing Regulations preferred

Since the 1950s, The Procopio Companies (TPC) has grown through four generations of family leadership and a deep commitment to place-making. We develop, build, and operate exceptional residential and mixed-use communities across high-growth markets throughout Southern New England and beyond.

We are vertically integrated. Our core business lines include: