Senior Leasing Consultant

The Procopio Companies + Bria; Marlborough (MA); On-site; USD 42,000 - 54,000; Full time

Job summary

The Procopio Companies is seeking a Leasing Consultant to oversee leasing activities and focus on resident happiness in Marlborough, MA. You will attract new residents, retain current ones, and help create a welcoming community.

Responsibilities include leasing strategy development, tours, negotiations, market analysis, and managing advertising and events to boost occupancy and satisfaction.

Qualifications

• Prior leasing and sales experience required (1-3 years).
• Strong closing skills and ability to market units effectively.
• Customer service background required (1-3 years).
• Strong verbal and written communication and interpersonal skills.
• Administrative experience preferred; detail oriented and organized.

Responsibilities

• Develop and implement leasing strategies to maximize occupancy and revenue.
• Negotiate lease terms and rental rates with prospective residents.
• Conduct market analysis of local rental trends and competitors.
• Coordinate property tours and highlight features to prospects.
• Generate leads through referrals, networking, and partnerships.
• Oversee lease administration, renewals, and terminations for accuracy.
• Manage advertising budgets and evaluate marketing campaigns.
• Plan events, open houses, and community outreach activities.
• Engage residents via social media and respond to reviews.
• Screen prospective residents with background checks and credit evaluations.

Skills

Leasing experience

Closing skills

Customer service

Communication

Time management

Multitasking

Hospitality

Team player

Fair Housing knowledge

Job description

• As a Leasing Consultant with a focus on customer service, you will play a crucial role in overseeing the leasing activities of the apartment community while prioritizing the happiness and well-being of current residents. You will be responsible for developing and implementing strategies to attract new residents, enhance resident retention, and ensure a high level of satisfaction among all residents. Your efforts will contribute to creating a vibrant and welcoming community that residents are proud to call home.

Key Responsibilities

• Leasing Strategy Development: Develop and implement leasing strategies to maximize occupancy and rental revenue, considering market trends, property amenities, and competitor analysis.
• Lease Negotiation: Negotiate lease terms and rental rates with prospective residents, ensuring agreements align with company policies and financial objectives.
• Market Analysis: Conduct regular market research and analysis to stay informed about local rental trends, competitor pricing, and demographic shifts, adjusting marketing and leasing strategies accordingly.
• Property Tours: Coordinate and conduct property tours for prospective residents, highlighting key features and amenities to showcase the property's value proposition.
• Lead Generation : Generate leads through various channels including referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.
• Lease Administration : Oversee lease administration processes, including lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.
• Advertising and Promotion : Manage advertising budgets effectively, selecting the most cost-effective advertising channels and evaluating the performance of marketing initiatives.
• Marketing Campaigns : Plan and execute marketing campaigns to attract potential residents, utilizing a mix of online and offline channels such as social media, property websites, print advertising, and signage.
• Social Media: Manages all social media platforms and engages with residents (active stories, community take over stories)
• Reviews/Survey Management: Responds to all reviews, pushes out monthly surveys and implements a consistent strategy for soliciting and managing reviews.
• ILS Management : Weekly audits of all ILS to ensure accuracy and updated information
• Property Website
• Apartments.com
• Google
• Reporting and Analysis: Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, providing insights and recommendations for improvement.
• Resident Screening: Collaborate with the property management team to screen prospective residents, conducting background checks, credit evaluations, and rental history verification to mitigate risks and maintain quality standards.
• Event Planning: Organize and participate in promotional events, open houses, and community outreach programs to enhance property visibility and attract potential residents.
• Resident Relationship Management: Build and maintain positive relationships with residents, addressing their needs and concerns promptly to ensure tenant satisfaction and retention.

Qualifications

• Prior leasing and sales experience required (1-3 years)
• Strong closing skills, creative problem solving, ability to market units effectively
• Customer service background required (1-3 years)
• Strong verbal and written communication skills, strong intrapersonal skills, somebody who can handle objection
• Administrative experience preferred
• Detail oriented, time management skills, and thrive in a fast-paced environment with proven ability to multitask
• Hospitality background preferred
• Positive team player and a self-starter
• Knowledge of Fair Housing Regulations preferred

Since the 1950s, The Procopio Companies (TPC) has grown through four generations of family leadership and a deep commitment to place-making. We develop, build, and operate exceptional residential and mixed-use communities across high-growth markets throughout Southern New England and beyond.

We are vertically integrated. Our core business lines include: