Senior Leasing Consultant

Procopio Enterprises, Inc.; Marlborough (MA); On-site; USD 42,000 - 65,000; Full time

Job summary

Procopio Enterprises, Inc. in Marlborough, MA is seeking a Leasing Consultant focused on delivering exceptional resident service and driving occupancy. You will oversee leasing activities, conduct tours, negotiate terms, and promote the property’s value proposition.

You will also manage marketing campaigns, lead generation, reviews, reporting, and resident relations using tools like Yardi. A customer-service background with 1–3 years in leasing or sales is preferred.

Qualifications

• Prior leasing and sales experience (1–3 years)
• Strong closing skills and ability to market units effectively
• Customer service background (1–3 years)
• Strong verbal and written communication and good interpersonal skills
• Ability to handle objections and negotiate
• Detail oriented with time management and multitasking ability
• Hospitality background preferred
• Positive team player and self-starter
• Knowledge of Fair Housing Regulations preferred

Responsibilities

• Develop and implement leasing strategies to maximize occupancy and revenue
• Negotiate lease terms and rental rates with prospective residents
• Conduct regular market research on local rental trends and pricing
• Coordinate and conduct property tours for prospective residents
• Generate leads through referrals, outreach, and partnerships
• Oversee lease administration, including preparation, renewal, and termination
• Manage advertising budgets and evaluate marketing initiatives
• Plan and execute marketing campaigns across online and offline channels
• Manage social media platforms and engage with residents
• Respond to reviews, solicit and manage monthly surveys
• Weekly audits of ILS to ensure accuracy (Property Website, Apartments.com, Zillow, Google)
• Prepare regular reports on leasing activity, occupancy, marketing effectiveness, and financial performance
• Screen prospective residents with background checks, credit evaluations and rental history
• Organize promotional events, open houses, and community outreach
• Build positive relationships with residents and address needs promptly

Skills

Closing skills

Customer service

Verbal & written comms

Intrapersonal skills

Objection handling

Multitasking

Team player

Self-starter

Tools

Yardi

Job description

Role Overview

• As a Leasing Consultant with a focus on customer service, you will play a crucial role in overseeing the leasing activities of the apartment community while prioritizing the happiness and well-being of current residents. You will be responsible for developing and implementing strategies to attract new residents, enhance resident retention, and ensure a high level of satisfaction among all residents. Your efforts will contribute to creating a vibrant and welcoming community that residents are proud to call home.

Key Responsibilities

• Leasing Strategy Development: Develop and implement leasing strategies to maximize occupancy and rental revenue, considering market trends, property amenities, and competitor analysis.

• Lease Negotiation: Negotiate lease terms and rental rates with prospective residents, ensuring agreements align with company policies and financial objectives.

• Market Analysis: Conduct regular market research and analysis to stay informed about local rental trends, competitor pricing, and demographic shifts, adjusting marketing and leasing strategies accordingly.

• Property Tours: Coordinate and conduct property tours for prospective residents, highlighting key features and amenities to showcase the property’s value proposition.

• Lead Generation : Generate leads through various channels including referrals, networking, outreach campaigns, and partnerships with local businesses or organizations.

• Lease Administration: Oversee lease administration processes, including lease preparation, execution, renewal, and termination, ensuring accuracy and compliance with legal requirements.

• Advertising and Promotion: Manage advertising budgets effectively, selecting the most cost-effective advertising channels and evaluating the performance of marketing initiatives.

• Marketing Campaigns: Plan and execute marketing campaigns to attract potential residents, utilizing a mix of online and offline channels such as social media, property websites, print advertising, and signage.

• Social Media: Manages all social media platforms and engages with residents (active stories, community take over stories)

• Reviews/Survey Management: Responds to all reviews, pushes out monthly surveys and implements a consistent strategy for soliciting and managing reviews.

• ILS Management : Weekly audits of all ILS to ensure accuracy and updated information

• • Property Website
• • Apartments.com
• • Zillow
• • Google

• Reporting and Analysis: Prepare regular reports on leasing activity, occupancy rates, marketing effectiveness, and financial performance, providing insights and recommendations for improvement.

• Resident Screening: Collaborate with the property management team to screen prospective residents, conducting background checks, credit evaluations, and rental history verification to mitigate risks and maintain quality standards.

• Event Planning: Organize and participate in promotional events, open houses, and community outreach programs to enhance property visibility and attract potential residents.

• Resident Relationship Management: Build and maintain positive relationships with residents, addressing their needs and concerns promptly to ensure tenant satisfaction and retention.

Qualifications

• Prior leasing and sales experience required (1-3 years)

• Strong closing skills, creative problem solving, ability to market units effectively

• Customer service background required (1-3 years)

• Strong verbal and written communication skills, strong intrapersonal skills, somebody who can handle objection

• Administrative experience preferred

• Detail oriented, time management skills, and thrive in a fast-paced environment with proven ability to multitask

• Hospitality background preferred

• Positive team player and a self-starter

• Yardi Experience preferred

• Knowledge of Fair Housing Regulations preferred