Fitness Director: Lead Sales & Team Performance

Workout Anytime Franchising Systems, LLC; Lynchburg (VA); On-site; USD 52,000 - 68,000; Full time

Job summary

Workout Anytime Franchising Systems, LLC is seeking a fitness department leader to drive programming goals and manage a team of personal trainers. You will be responsible for sales performance, hiring and training, and maintaining certifications across staff.

The role emphasizes overseeing assessments, client sessions, and payroll coordination while ensuring a clean, well-maintained club and compliant staff with CPR/AED credentials.

Qualifications

• Certifications: Nationally accredited certification such as ISSA, N.A.S.M., N.S.C.A., A.C.S.M., A.C.E., or A.F.A.A. and current CPR – must obtain prior to starting position.
• Education: Preferred B.S. in a health and fitness related field or Business.
• Experience: Minimum of 1 year of experience as a personal trainer preferred – management and sales experience preferred.
• Physical Job Requirements: Job requires lifting of moderate to heavy weights on a regular basis.

Responsibilities

• Ensure the fitness department generates the required number of monthly assessments/complimentary sessions necessary to achieve fitness programming goals.
• Responsible for 60%+ of sales performance through personal production.
• Responsible for hiring, training, and developing their team in a winning environment.
• Supervise and lead a team of Personal trainers to high level standards of sales, service, and science.
• Ensure that all training staff has either a valid and current personal training certification from a nationally accredited certifying body including but not limited to ACE, AFAA, NASM, NSCA, and ACSM OR a Bachelor’s Degree or higher in a related field such as Exercise Physiology, Kinesiology, Biomechanics, etc.
• Personally conduct fitness assessments, complimentary training sessions, and personal training sessions as required to maximize PT Sales and Retention.
• Help to ensure that the club is clean, well maintained, and that all equipment works properly.
• Reconcile all fitness programming revenue with sessions conducted and commissions to be paid and calculate and submit payroll for all fitness staff.
• Conduct on-going fitness and sales training with all fitness staff and ensure that all fitness staff maintains legally required certifications including CPR/AED.
• Provide ongoing education in the form of required reading for training staff on program design, functional exercise, nutrition, etc.
• Ensure all fitness staff maintains appropriate certifications including CPR/AED.

Education

B.S. in health & fitness or Business

Tools

Personal trainer certification programs (ISS A,NASM, NSCA, ACSM, ACE, AFaa)

Job description

Workout Anytime Franchising Systems, LLC is seeking a fitness department leader to drive programming goals and manage a team of personal trainers. You will be responsible for sales performance, hiring and training, and maintaining certifications across staff.

The role emphasizes overseeing assessments, client sessions, and payroll coordination while ensuring a clean, well-maintained club and compliant staff with CPR/AED credentials.