Fitness Director

Workout Anytime Franchising Systems, LLC; Fort Walton Beach (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Workout Anytime Franchising Systems, LLC in Florida is seeking a Fitness Director to lead the Personal Training department, drive sales, and grow recurring training revenue while delivering exceptional member experiences.

You will recruit and develop trainers, coach on sales and service, monitor KPIs, and ensure the department hits performance goals through Success Sessions and strategic client engagement.

Qualifications

• Minimum 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).

Responsibilities

• Conduct complimentary Success Sessions with new and existing members and convert to training clients.
• Build relationships with members by identifying goals and recommending personalized training plans.
• Deliver onboarding that increases engagement and retention and follow up with clients.
• Generate recurring personal training memberships and exceed monthly sales goals.
• Recruit, onboard, and develop Personal Trainers; coach on sales, service, and sessions.
• Maintain client records, participate in meetings, and uphold safety and procedures.

Skills

Personal Training sales

Leadership

Sales goals achievement

Communication skills

Relationship-building

Organizational skills

Education

Bachelor's degree in Exercise Science / related field

Nationally recognized Personal Training certification

CPR/AED Certification

Job description

Fitness Director Position Summary

The Fitness Director is responsible for leading the Personal Training department by creating exceptional member experiences, driving personal training sales, and growing recurring training revenue. This role is highly sales-driven and focuses on conducting Success Sessions, converting members into personal training clients, developing a high-performing team of Personal Trainers, and ensuring the department consistently achieves performance goals.

The ideal candidate is a passionate fitness professional with strong leadership abilities, excellent sales skills, and a commitment to helping members achieve lasting results.

Essential Responsibilities

• Conduct complimentary Success Sessions with new and existing members.
• Build relationships with members by identifying fitness goals and recommending personalized training solutions.
• Deliver a world-class onboarding experience that increases member engagement and retention.
• Consistently follow up with prospective and existing personal training clients.

Personal Training Sales

• Generate new recurring personal training memberships through consultative selling.
• Achieve and exceed monthly personal training sales goals.
• Execute sales strategies that contribute to overall club revenue growth.
• Monitor cancellations, freezes, and retention while implementing strategies to improve member longevity.

Personal Training Department Leadership

• Recruit, interview, onboard, and develop Personal Trainers.
• Coach trainers on sales, service, and session delivery to maximize department performance.
• Conduct regular performance reviews and ongoing coaching sessions.
• Foster a positive, accountable, and results-oriented team culture.

Operations & Administration

• Maintain accurate client records and department reporting.
• Participate in all required meetings, training sessions, and continuing education.
• Ensure company policies, safety standards, and operational procedures are consistently followed.
• Assist with department scheduling, staffing, and overall operational excellence.

Qualifications

Required

• Minimum of 2 years of experience in personal training sales, fitness management, or a related leadership role.
• Proven ability to achieve and exceed sales goals.
• Experience leading, coaching, or mentoring fitness professionals.
• Strong communication, organizational, and relationship-building skills.
• Current nationally recognized Personal Training certification (or ability to obtain within company guidelines).
• CPR/AED Certification.

Preferred

• Bachelor's degree in Exercise Science, Kinesiology, Sports Management, Business, or related field.
• Experience managing recurring revenue and membership retention.
• Previous leadership experience in a health club or fitness environment.

Key Performance Indicators (KPIs)

• Success Sessions completed
• Personal Training consultation close rate
• New recurring Personal Training revenue
• Net Personal Training revenue growth
• Member retention and cancellation management
• Personal Trainer recruitment and retention
• Department revenue goal achievement

Schedule

This is a full-time leadership position requiring a flexible schedule, including mornings, evenings, and weekends based on business needs.

Why Join Workout Anytime?

At Workout Anytime, we believe every member deserves an exceptional fitness experience. As a Fitness Director, you'll have the opportunity to positively impact lives while building a thriving Personal Training department. You'll receive ongoing leadership development, performance-based earning opportunities, and the ability to grow your career within one of the industry's fastest-growing fitness brands.