Fitness Director

Workout Anytime; Reidsville (NC); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Job summary

Workout Anytime – Reidsville is seeking a Fitness Director to lead a high‑performing Personal Training department. This is a sales and leadership role focused on growing PT revenue and scaling a team of trainers. You will drive client experiences, conversions, and retention while upholding the brand’s standards.

The position requires PT certification, CPR/AED, and 1+ year in fitness, sales, or leadership. Pay range is $50,000–$70,000 with benefits and growth opportunities.

Qualifications

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months.
• CPR/AED Certified.
• 1+ year fitness, sales, or leadership experience preferred.

Responsibilities

• Personal Training Sales & Revenue (Primary Focus)
• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients
• Client Experience & Retention
• Ensure all clients are onboarded and serviced properly
• Maintain a high-level client experience
• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards
• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

Skills

Fitness sales

Leadership

Education

Personal Training Certification (NASM, ACE, NSCA, etc.)

CPR/AED Certified

Job description

Experience Level

1–3+ years (Sales, Fitness, or Leadership preferred)

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

Workout Anytime – Reidsville

Position Type

Full-Time

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

• Drive Personal Training revenue growth
• Build and lead a team of high-performing coaches
• Deliver an elite client experience that drives retention
• Execute Workout Anytime systems that produce consistent results

What You’ll Be Responsible For

• Personal Training Sales & Revenue (Primary Focus)
• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients
• Client Experience & Retention
• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience
• Team Leadership & Development
• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards
• Operations & Execution
• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

Requirements

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
• CPR/AED Certified
• 1+ year fitness, sales, or leadership experience preferred

Compensation: $50,000.00 - $70,000.00 per year

About Workout Anytime

Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values

• Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
• Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
• Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.

Strategic Drivers

• Think Big
• Keep It Simple
• Do It With Integrity