Fitness Director

Workout Anytime Franchising Systems, LLC; Reidsville (NC); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Employee discounts

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Job summary

Workout Anytime is seeking a Fitness Director in Reidsville, NC to lead and scale a high-performing Personal Training department. You will drive PT revenue growth, coach a team of 4–7 trainers, and ensure an elite client experience that boosts retention.

The role emphasizes leadership, sales execution, and adherence to Workout Anytime systems, with opportunities for advancement within a fast-growing fitness brand.

Qualifications

• Must hold or obtain a recognized personal training certification within 6 months.
• CPR/AED certification required.
• 1+ year experience in fitness, sales, or leadership preferred.

Responsibilities

• Drive Personal Training revenue growth.
• Lead a team of 4–7 trainers.
• Deliver an elite client experience that drives retention.
• Execute Workout Anytime systems to deliver consistent results.
• Maintain schedules, reporting, and systems.

Job description

Experience Level

1–3+ years (Sales, Fitness, or Leadership preferred)

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

Workout Anytime – Reidsville

Position Type

Full-Time

Experience Level

1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are

Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

• Drive Personal Training revenue growth
• Build and lead a team of high-performing coaches
• Deliver an elite client experience that drives retention
• Execute Workout Anytime systems that produce consistent results

What You’ll Be Responsible For

2. Client Experience & Retention

3. Team Leadership & Development

4. Operations & Execution

• Personal Training Sales & Revenue (Primary Focus)
• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients
• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience
• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards
• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

Requirements

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
• CPR/AED Certified
• 1+ year fitness, sales, or leadership experience preferred