First Marketing Hire: Build a B2B Brand & GTM

GigSafe; Austin (TX); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Health, Dental & Vision coverage

Unlimited PTO

Competitive base salary with bonuses

401(k)

Equity options

Parental Leave

Job summary

GigSafe, based in Austin, Texas, is seeking its first marketing hire to craft narratives and build a modern B2B brand. This role emphasizes the need for strong writing skills and a deep understanding of go-to-market strategies in today's fast-paced environment.

The candidate will lead initiatives across social media, email campaigns, and content marketing, driving brand awareness and engagement in the gig economy. Competitive compensation, including equity and unlimited PTO, is offered.

Qualifications

• Demonstrated ability to produce clear, persuasive writing.
• Ability to develop effective positioning and messaging for a B2B audience.
• Willingness to learn and apply SEO strategies.

Responsibilities

• Run LinkedIn and manage email campaigns.
• Lead content efforts and SEO strategy.
• Shape GigSafe's market presence.
• Support sales team with copy and collateral.
• Produce case studies based on customer stories.
• Plan and oversee events to build brand visibility.
• Collaborate with leadership on go-to-market strategies.

Skills

Strong writing skills

Positioning and messaging in B2B

Familiarity with SEO

Experience with email marketing tools

Grasp of marketing operations

Bias for fast testing and learning

Self-directed

Job description

GigSafe, based in Austin, Texas, is seeking its first marketing hire to craft narratives and build a modern B2B brand. This role emphasizes the need for strong writing skills and a deep understanding of go-to-market strategies in today's fast-paced environment.

The candidate will lead initiatives across social media, email campaigns, and content marketing, driving brand awareness and engagement in the gig economy. Competitive compensation, including equity and unlimited PTO, is offered.