Marketing Manager

Workstreet; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Career Development

Competitive Compensation

Growth Opportunities

Remote-first Culture

Job summary

Workstreet is seeking a hungry, high‑velocity Marketing generalist to own strategy and execution across GTM, content, and demand in a fast‑growing cybersecurity and GRC space. You will coordinate with sales, experts, and leadership to accelerate growth while managing external agencies to scale our marketing efforts.

You’ll report to the CRO and partner with cross‑functional teams to refine ICPs, messaging, and assets, delivering high‑impact campaigns and content at pace.

Qualifications

• 4+ years of marketing experience at early-stage B2B SaaS companies.
• Experience managing external agencies, freelancers, and contractors.
• Ability to unpack dense cybersecurity and GRC concepts.
• High-velocity operator with startup mindset who can move fast.

Responsibilities

• Refine positioning against traditional GRC firms.
• Develop messaging around our Vanta partnership advantage.
• Ensure ICP-aligned public messaging for target segments.
• Audit and refresh customer-facing materials such as website and decks.
• Create customer case studies and success stories.
• Develop sales collateral and one-pagers for offerings.
• Own events, partner and field marketing, and campaigns.
• Source and manage external agencies for content, ads, and SEO.
• Coordinate with writers and designers to execute campaigns.
• Manage agency relationships and ensure brand alignment.

Skills

B2B marketing

Agency management

Content strategy

GRC cybersecurity

Tools

HubSpot

Job description

At Workstreet , we’re on an exciting journey to help businesses scale securely by designing and implementing cutting‑edge security and compliance programs. As a fast‑growing startup, we specialize in a wide range of GRC (governance, risk, and compliance) services that support frameworks across SOC 2, ISO 27001, GDPR, CMMC, NIST 800-171, NIST 800-53, and FedRAMP. We empower companies to meet regulatory requirements and enhance their cybersecurity posture from day one.

Get to know the GTM Team

We move fast; some people say it, but we mean it! This is a hyper‑growth GTM org — we are a like‑minded collective of builders, doers, and high‑agency individuals. We work on the leading edge with companies to solve their most critical security & compliance challenges. If you want to be part of a team that moves fast — and wins doing it — you’re in the right place.

The Opportunity

We’re looking for our first Marketing team member to own everything! – kidding… but seriously – You’ll be a T‑shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.

This is a high‑impact, high‑visibility role reporting directly to the CRO. You’ll work closely with our sales team, subject matter experts, and leadership to accelerate growth.

What You’ll Do

• Refine Workstreet’s positioning against traditional GRC readiness firms
• Develop compelling messaging around our Vanta partnership advantage
• Ensure ICP alignment with our public messaging to fit within our target segments
• Audit and refresh all customer‑facing materials (website, sales decks, proposals)

GTM Enablement

• Create customer case studies and success stories highlighting our unique value
• Develop sales collateral and one‑pagers for public offerings and service line information
• Own the execution of public events, partner and field marketing
• Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
• Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
• Manage agency relationships and ensure deliverables align with our positioning and brand
• Build hybrid marketing model combining internal strategy with external execution

Content & Demand Generation

• Partner with our executive team to develop content calendar
• Oversee content creation through external agencies and freelancers
• Develop event strategies to generate demand
• Manage paid advertising campaigns through agency partners
• Conduct customer interviews and market research to refine ICPs
• Analyze buyer journey and optimize conversion touchpoints
• Track competitive landscape and positioning shifts

Who You Are

• Proven B2B Marketer - 4+ years of marketing experience at early‑stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
• Outsourced agency manager - Experience managing external agencies, freelancers, and contractors
• Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject‑matter expertise within cybersecurity and GRC.
• High‑velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace.
• Autonomous startup operator - Deploy sharp problem‑solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load.

What will help you succeed

• Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)..
• PMO level organization - As an army of one, you will need to run a tight ship with organization‑wide coordination and planning.
• Mastery of Hubspot - Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline.
• Partner selling proficiency - Professional experience in working with channel partners in a co‑selling GTM motion. This motion is at the core of what we do. We need to ensure that our partners win alongside Workstreet winning.

What We Offer

• Career Development : Clear path with mentorship and training opportunities.
• Competitive Compensation: A competitive base salary with regular performance reviews linked to merit‑based appraisals and bonus opportunities.
• Growth Opportunity : Early‑stage company with significant room for career advancement.
• Remote-First Culture : Flexibility to work from anywhere while collaborating with a global team.

What You’ll Need to Thrive

• Excellent written and verbal English communication skills, with the ability to engage confidently with candidates, hiring managers, and business leaders across global teams.
• A reliable, high‑speed internet connection and a professional home office environment that supports confidential conversations, virtual interviews, and uninterrupted collaboration.
• Commitment to working a standard schedule of 8:00 AM–5:00 PM in your local time to effectively collaborate with team members, stakeholders, and cross‑functional partners while ensuring timely communication and support.
• Willingness and ability to travel locally for occasional onsite meetings, team gatherings, or business activities as needed.

Hiring and Selection Process

• Candidates must participate in live video interviews throughout the hiring process with camera on (non‑negotiable) and be prepared to verify their identity during recruitment and onboarding.
• Employment is contingent upon successful completion of identity verification and background screening, where permitted by law.
• Selected candidates will participate in structured interviews with hiring managers and cross‑functional stakeholders to assess role fit, experience, and alignment with Workstreet’s operating principles.
• Candidates will receive prompt updates and consistent communication throughout the interview process, ensuring a transparent, smooth, and engaging experience at every step.

All US based roles at Workstreet require US work authorization without the requirement for visa sponsorship.

Workstreet Is An Equal Opportunity Employer

As an equal opportunity employer, Workstreet is committed to providing employment opportunities to all individuals. All applicants for positions at Workstreet will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.