Fintech Product Marketing Manager: GTM & Launch Leader

GeoWealth, LLC; Chicago (IL); Presencial; USD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance-based bonus

Flexible PTO

Maternity leave

Paternity leave

401(k) match

Medical benefits

Office on Magnificent Mile

Resumo da oferta

GeoWealth, LLC, a Chicago-based fintech firm, seeks a Product Marketing Manager to plan, launch, and optimize new products and platform enhancements. You’ll translate product capabilities into compelling GTM plans and multi-channel campaigns, collaborating with Marketing, Product, Engineering, and Sales to drive adoption and revenue.

The ideal candidate has 3–6+ years in product marketing, strong messaging, pricing, and analytics experience, and a Bachelor’s degree in a related field.

Qualificações

• 3–6+ years of experience in product management, product marketing, or fintech/SaaS commercialization roles.
• Strong understanding of go-to-market strategy, product positioning, and campaign execution.
• Experience working cross-functionally with Marketing, Product, Engineering, and Sales teams.
• Experience supporting pricing, segmentation, or product analytics initiatives.
• Understanding of marketing automation, CRM systems, and digital campaign tools.
• Excellent communication skills with the ability to translate complex concepts into clear messaging and materials.
• Strong project management and organizational skills; ability to manage multiple priorities simultaneously.
• Bachelor’s Degree preferred (Marketing, Finance, Business).
• Proven ability to develop and execute compelling product-messaging campaigns that drive measurable results.
• Collaborative and adaptable, with the ability to work cross-functionally in a fast-paced environment.
• Excellent written and verbal communication skills.
• Detail-oriented with a strong focus on delivering high-quality work.

Responsabilidades

• Plan and execute integrated, multi-channel marketing campaigns that drive mind share and sales pipeline.
• Develop internal content, such as sales decks, demo scripts, FAQs, videos, and training materials.
• Coordinate external content, such as product one-pagers, landing pages, release notes, and multimedia campaign assets.
• Support channel marketing strategy and distribution across email, web, social, paid media, and events.
• Ensure all materials are consistent, compliant, and aligned with GeoWealth’s brand and messaging standards.

Conhecimentos

Go-to-market strategy

Cross-functional collaboration

Product marketing

Fintech / SaaS awareness

Campaign execution

Formação académica

Bachelor’s Degree preferred (Marketing, Finance, Business)

Ferramentas

Marketing automation

CRM systems

Digital campaign tools

HubSpot

Salesforce

Descrição da oferta de emprego

GeoWealth, LLC, a Chicago-based fintech firm, seeks a Product Marketing Manager to plan, launch, and optimize new products and platform enhancements. You’ll translate product capabilities into compelling GTM plans and multi-channel campaigns, collaborating with Marketing, Product, Engineering, and Sales to drive adoption and revenue.

The ideal candidate has 3–6+ years in product marketing, strong messaging, pricing, and analytics experience, and a Bachelor’s degree in a related field.