Fintech Product Marketing Leader: GTM & Launch Strategy

TabaPay; Palo Alto (CA); On-site; USD 153,000 - 187,000; Full time

Benefits offered by this job

Health care insurance, including med/d

Employer 401K Matching

Generous PTO

Job summary

TabaPay is seeking a Product Marketing Lead to head the PMM function, align priorities, and shape how we position and launch products across the portfolio. You will guide launches, drive adoption, and enable Sales to win in priority industries.

You will manage PMMs across Sales Enablement and Core/New Products, collaborating with Marketing, Product, Engineering, PMO, and Sales to trade off requests and maintain a sharp go-to-market focus on revenue growth.

Qualifications

• Experience leading a Product Marketing function and managing multiple PMMs.
• Strong B2B fintech or payments experience and the ability to explain complex products in clear buyer-focused language.
• Demonstrated ownership of positioning, ICPs, industry messaging, sales enablement, and complex product launches.
• Ability to prioritize competing needs and influence senior leaders across Product, Sales, Marketing, and Engineering.
• Strong customer and commercial judgment informed by research, customer conversations, win/loss analysis, and performance data.

Responsibilities

• Lead the Product Marketing team, define its operating model, and clarify ownership across the PMM roles.
• Prioritize PMM resources across core and new products; resolve conflicts among Sales needs, industry programs, and launches.
• Define positioning and platform narrative; develop ICPs, buyer personas, jobs-to-be-done, and value propositions.
• Coordinate Marketing, Product, Engineering, PMO, and Sales to bring new capabilities to market with clear positioning.
• Review product adoption and revenue with cross-functional partners and refine go-to-market plans based on results.
• Set measurement framework and cadence with GTM Strategy and Operations Manager.

Skills

PMM leadership

B2B fintech

Go-to-market

Positioning

Sales enablement

Job description

TabaPay is seeking a Product Marketing Lead to head the PMM function, align priorities, and shape how we position and launch products across the portfolio. You will guide launches, drive adoption, and enable Sales to win in priority industries.

You will manage PMMs across Sales Enablement and Core/New Products, collaborating with Marketing, Product, Engineering, PMO, and Sales to trade off requests and maintain a sharp go-to-market focus on revenue growth.