Fintech Product Marketing Lead: Launches & Enablement

Spade; New York (NY); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Flatiron Office Access

Competitive compensation

Résumé du poste

Jobtailor is expanding its product marketing team in New York City to lead positioning, messaging, and enterprise launches for the Spade platform and its fintech product suite. This role will own end-to-end product marketing initiatives, build the sales enablement engine, and shape market intelligence and packaging for large accounts.

The successful candidate has 6+ years in B2B marketing with a product marketing core, fintech exposure, and strong writing; you will collaborate with product,

Qualifications

• 6+ years in B2B marketing with product marketing focus at Seed to Series C companies.
• Hands-on experience building decks, pages, campaigns, and segmentation.
• Fintech or financial services experience ideal.
• Experience building AI systems for competitive monitoring, buyer and call research, or enablement production.
• Experience creating positioning and messaging for a technical product from a blank page.
• Experience running enterprise, sales-led launches, including seller enablement and measurement.
• Exceptional writing skills and a high quality bar.
• Based in NYC and able to work from the Flatiron office at least 2 days per week.
• Buyer interviews, win/loss research, and research-driven positioning experience preferred.
• Experience selling into banks or large financial institutions preferred.
• Experience with pricing and packaging preferred.
• Experience directing contractors and agencies across design, content, video, and web preferred.

Responsabilités

• Own positioning and messaging for the Spade platform and its products
• Run product launches end to end, including messaging, proof, assets, channel planning, internal rollout, and measurement
• Build sales enablement materials including pitch decks, talk tracks, demo narratives, sales collateral, campaigns, and objection handling
• Own competitive and market intelligence based on live deals
• Build the in-house case for large accounts
• Own customer proof, including case studies, reference stories, proof library, and supporting research
• Conduct buyer research, win/loss analysis, segmentation, and packaging work
• Build the product marketing function from scratch as the second marketing hire
• Work directly with product, sales, founders, and executive leadership
• Engage directly with customers

Connaissances

B2B marketing

Product marketing

Fintech industry knowledge

Sales enablement

Messaging & positioning

Campaign management

Segmentation

Buyer research

Pricing & packaging

Contractor management

Outils

AI systems for competitive monitoring

Sales enablement tools

Design software

Content management systems

Description du poste

Jobtailor is expanding its product marketing team in New York City to lead positioning, messaging, and enterprise launches for the Spade platform and its fintech product suite. This role will own end-to-end product marketing initiatives, build the sales enablement engine, and shape market intelligence and packaging for large accounts.

The successful candidate has 6+ years in B2B marketing with a product marketing core, fintech exposure, and strong writing; you will collaborate with product,