Fintech Product Marketing Lead — GTM & Launch

GeoWealth; Chicago (IL); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Hybrid work schedule

401(k) with company match

Medical, Dental, and Vision insurance

Maternity and paternity leave

Free gym in Chicago office

Weekly catered lunches

Job summary

GeoWealth, a Chicago-based fintech firm, is seeking a Product Marketing Manager to drive planning, launch, and adoption of new products and platform enhancements. You’ll bridge Marketing, Product, and Sales, turning capabilities into clear positioning, go-to-market plans, and measurable outcomes.

The role involves coordinating cross-functional workstreams, developing GTM strategies, and leading compelling campaigns to accelerate adoption and revenue growth.

Qualifications

• 3–6+ years in product management, product marketing, or fintech/SaaS commercialization.
• Strong go-to-market, positioning, and campaign execution skills.
• Experience collaborating with Marketing, Product, Engineering, and Sales teams.
• Experience supporting pricing, segmentation, or product analytics initiatives.
• Understanding of marketing automation, CRM systems, and digital campaign tools.
• Excellent written and verbal communication; strong organizational skills.

Responsibilities

• Plan and manage end-to-end product launch workflows with timelines and stakeholders.
• Partner with Product Managers to define business cases, revenue models, and forecasting inputs.
• Contribute to pricing frameworks and channel segmentation suggestions with leadership.
• Monitor industry trends and competitive intelligence to refine value propositions.
• Gather voice of customer and sales feedback to inform positioning and prioritization.
• Ensure releases are well-planned, communicated, launched, and adopted by clients.
• Develop GTM strategies and requirements for new products and enhancements.
• Build structured GTM plans with audiences, use cases, and channel strategies.
• Define product KPIs (adoption, engagement, pipeline) with PMs.
• Coordinate cross-functional communications for launches.
• Support sales readiness with training, materials, and guides.
• Plan and execute integrated, multi-channel campaigns driving pipeline.
• Develop internal content (decks, scripts, FAQs, videos, training).
• Coordinate external content (one-pagers, landing pages, release notes).
• Support channel marketing across email, web, social, paid media, events.
• Track launch performance and optimize post-launch GTM strategies.

Skills

Go-to-market

Product positioning

Campaign execution

Cross-functional teamwork

Pricing & segmentation

Product analytics

Marketing automation

CRM systems

Digital campaigns

Communication

Project management

Education

Bachelor’s Degree preferred

Tools

Marketing automation software

CRM platforms

Job description

GeoWealth, a Chicago-based fintech firm, is seeking a Product Marketing Manager to drive planning, launch, and adoption of new products and platform enhancements. You’ll bridge Marketing, Product, and Sales, turning capabilities into clear positioning, go-to-market plans, and measurable outcomes.

The role involves coordinating cross-functional workstreams, developing GTM strategies, and leading compelling campaigns to accelerate adoption and revenue growth.