Product Marketing Manager

GeoWealth; Chicago (IL); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Hybrid work schedule

401(k) with company match

Medical, Dental, and Vision insurance

Maternity and paternity leave

Free gym in Chicago office

Weekly catered lunches

Job summary

GeoWealth, a Chicago-based fintech firm, is seeking a Product Marketing Manager to drive planning, launch, and adoption of new products and platform enhancements. You’ll bridge Marketing, Product, and Sales, turning capabilities into clear positioning, go-to-market plans, and measurable outcomes.

The role involves coordinating cross-functional workstreams, developing GTM strategies, and leading compelling campaigns to accelerate adoption and revenue growth.

Qualifications

• 3–6+ years in product management, product marketing, or fintech/SaaS commercialization.
• Strong go-to-market, positioning, and campaign execution skills.
• Experience collaborating with Marketing, Product, Engineering, and Sales teams.
• Experience supporting pricing, segmentation, or product analytics initiatives.
• Understanding of marketing automation, CRM systems, and digital campaign tools.
• Excellent written and verbal communication; strong organizational skills.

Responsibilities

• Plan and manage end-to-end product launch workflows with timelines and stakeholders.
• Partner with Product Managers to define business cases, revenue models, and forecasting inputs.
• Contribute to pricing frameworks and channel segmentation suggestions with leadership.
• Monitor industry trends and competitive intelligence to refine value propositions.
• Gather voice of customer and sales feedback to inform positioning and prioritization.
• Ensure releases are well-planned, communicated, launched, and adopted by clients.
• Develop GTM strategies and requirements for new products and enhancements.
• Build structured GTM plans with audiences, use cases, and channel strategies.
• Define product KPIs (adoption, engagement, pipeline) with PMs.
• Coordinate cross-functional communications for launches.
• Support sales readiness with training, materials, and guides.
• Plan and execute integrated, multi-channel campaigns driving pipeline.
• Develop internal content (decks, scripts, FAQs, videos, training).
• Coordinate external content (one-pagers, landing pages, release notes).
• Support channel marketing across email, web, social, paid media, events.
• Track launch performance and optimize post-launch GTM strategies.

Skills

Go-to-market

Product positioning

Campaign execution

Cross-functional teamwork

Pricing & segmentation

Product analytics

Marketing automation

CRM systems

Digital campaigns

Communication

Project management

Education

Bachelor’s Degree preferred

Tools

Marketing automation software

CRM platforms

Job description

GeoWealth is a Chicago-based fintech firm that offers an award-winning digital advisory platform, including Turnkey Asset Management Platform ("TAMP") capabilities. We deliver a comprehensive and fully integrated wealth management technology platform to financial services professionals.

We are seeking a Product Marketing Manager to support the successful planning, launch, and adoption of new products and platform enhancements. Reporting to the Head of Marketing, this role sits at the center of Marketing, Product, and Sales, translating product capabilities into clear positioning, actionable go-to-market plans, compelling marketing campaigns, and measurable outcomes.

The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple cross-functional workstreams—from early-stage product definition, to collateral development, and through post-launch performance analysis.

ABOUT THE ROLE:

Product Planning, Insights & Market Readiness

• Project management of end-to-end product launch workflows, including timelines, dependencies, and stakeholder coordination across multiple departments.
• Partner with team of Product Managers to define & refine business cases, including high-level revenue models, demand assumptions, and forecasting inputs.
• Contribute to product pricing frameworks and channel segmentation recommendations in partnership with leadership.
• Monitor industry trends and competitive intelligence to identify product value proposition, opportunities, risks, and differentiation points.
• Gather and synthesize voice of customer, partner, and sales feedback to inform product positioning and prioritization.
• Ensure every product release is thoughtfully planned, effectively communicated, successfully brought to market, and adopted by clients.
• Support the development of GTM strategies and requirements for new products, features, and enhancements based on a tiered client structure.
• Build and manage structured GTM plans and documents, including target audiences, use cases, channel strategies, and more.
• Build and define product-level KPIs in partnership with a team of Product Managers (e.g., adoption, engagement, pipeline contribution) in alignment with business goals.
• Coordinate cross-functional communication to ensure all teams are aligned and informed ahead of product launches.
• Establish and support the sales readiness model, including internal training sessions, sales communication preparation, objection handling guides, etc.

Marketing, Content & Campaign Execution

• Along with the rest of the Marketing Team, plan and execute integrated, multi-channel marketing campaigns that drive mind share and drive sales pipeline.
• Drive the development and coordination of internal content, such as sales decks, demo scripts, FAQs, videos, and training materials.
• Support the development and coordination of external content, such as product one-pagers, landing pages, release notes, and multi-media campaign assets.
• Support channel marketing strategy and distribution across email, web, social, paid media, and events.
• Ensure all materials are consistent, compliant, and aligned with GeoWealth’s brand and messaging standards.

Performance Tracking & Post-Launch Optimization

• Track product launch performance against defined KPIs, including adoption, engagement, and revenue contribution.
• Ongoing partnership with stakeholders to document and analyze results in order to identify optimization opportunities.
• Conduct post-launch reviews to capture insights, refine GTM strategies and improve future launches.

SKILLS, KNOWLEDGE & EXPERIENCE:

• 3–6+ years of experience in product management, product marketing, or fintech/SaaS commercialization roles.
• Strong understanding of go-to-market strategy, product positioning, and campaign execution.
• Experience working cross-functionally with Marketing, Product, Engineering, and Sales teams.
• Experience supporting pricing, segmentation, or product analytics initiatives.
• Understanding of marketing automation, CRM systems, and digital campaign tools.
• Excellent communication skills with the ability to translate complex concepts into clear messaging and materials.
• Strong project management and organizational skills; ability to manage multiple priorities simultaneously.
• Bachelor’s Degree preferred (Marketing, Finance, Business).
• Proven ability to develop and execute compelling product‑messaging campaigns that drive measurable results.
• Collaborative and adaptable, with the ability to work cross-functionally in a fast‑paced environment.
• Excellent written and verbal communication skills.
• Detail-oriented with a strong focus on delivering high-quality work.

COMPANY CULTURE & PERKS – HIGHLIGHTS:

• Casual work environment with fun, hard-working, and open-minded coworkers
• Competitive salary with opportunity for performance-based annual bonus
• Opportunities to up-skill, explore new responsibilities, and network across departments
• Defined and undefined career pathways allowing you to grow your own way
• Flexible PTO and work schedule to ensure our team balances work and life
• Hybrid work schedule, with three days in the office and two days working from home
• Maternity and paternity leave

Taking Care of Your Future

• Medical, Dental, and Vision, Disability insurance
• Free access to Spring Health, a comprehensive mental health solution
• 401(k) with company match and a broad selection of investments
• Voluntary insurance: short-term disability, long-term disability, and life insurance
• FSA and transit benefits for employees that contribute pre-tax dollars

Other Fun Stuff

• Modern office space on Chicago’s Magnificent Mile with free on-site gym and nearby parking
• Weekly catered lunches in the Chicago office, plus monthly happy hours
• Stocked kitchen in Chicago with snacks and drinks
• GeoWealth was recognized as “Best Place to Work” by Built In in 2026, 2024, 2023 and 2022
• GeoWealth was recognized as “Best Place to Work” by Purpose Job’s 2025, 2024 and 2022