Product Marketing Manager

GeoWealth Management, LLC; Chicago, Northern (IL, KY); Hybrid; USD 115,000 - 145,000; Full time

Benefits offered by this job

Hybrid work schedule

Maternity and paternity leave

Casual work environment

Competitive salary with performance‑dr

Weekly catered lunches

Job summary

GeoWealth is seeking a Product Marketing Manager to support the planning, launch, and adoption of new products and platform enhancements. Reporting to the Head of Marketing, this role sits at the center of Marketing, Product, and Sales, translating product capabilities into clear positioning and go-to-market plans.

The ideal candidate is highly organized, comfortable managing multiple cross-functional workstreams—from early-stage definition to collateral development and post-launch performance

Qualifications

• 3–6+ years in product management or product marketing in fintech/SaaS.
• Strong go-to-market, product positioning, and campaign execution.
• Experience working cross-functionally with Marketing, Product, Engineering, and Sales.
• Experience supporting pricing, segmentation, or product analytics.
• Familiarity with marketing automation, CRM systems, and digital campaign tools.
• Proficiency with Jira, Confluence, Asana, HubSpot, and similar tools.
• Excellent communication and ability to translate concepts into messaging.
• Strong project management and organization; ability to manage multiple priorities simultaneously.
• Bachelor’s Degree preferred in Marketing, Finance, or Business.

Responsibilities

• Plan and execute end-to-end product launches with timelines and cross‑dept coordination.
• Define and refine business cases with PMs, including revenue models and forecasting inputs.
• Contribute to pricing frameworks and channel segmentation with leadership.
• Monitor industry trends to identify value propositions and risks.
• Gather voice of customer and sales feedback to inform positioning.
• Ensure releases are planned, communicated, and adopted by clients.
• Support GTM strategies and requirements for new products and features.
• Build GTM plans with target audiences, use cases, and channel strategies.
• Define product KPIs with PMs (adoption, engagement, pipeline).
• Coordinate cross‑functional communication before launches.
• Establish sales readiness with training and guides.

Skills

Go-to-market strategy

Campaign execution

Cross-functional collaboration

Pricing & segmentation

Marketing automation

CRM tools

Communication skills

Project management

Education

Bachelor’s Degree preferred (Marketing, Finance, Business)

Tools

Jira

Confluence

Asana

HubSpot

Job description

GeoWealth’s Home Office is located at 444 N. Michigan Ave., Suite 3150, Chicago, IL 60611.

GeoWealth’s satellite office is located at 700 Commercial Dr., Suite 160, Oak Brook, IL 60523.

SCHEDULE:

Employees are expected to maintain a hybrid in-office schedule.

SALARY RANGE:

$115,000 – 145,000 base salary, commensurate with experience. Performance bonus opportunities may be available.

OVERVIEW

GeoWealth is a Chicago-based fintech firm that offers an award-winning digital advisory platform, including Turnkey Asset Management Platform (“TAMP”) capabilities. We deliver a comprehensive and fully integrated wealth management technology platform to financial services professionals.

ABOUT THE ROLE

We are seeking a Product Marketing Manager to support the successful planning, launch, and adoption of new products and platform enhancements. Reporting to the Head of Marketing, this role sits at the center of Marketing, Product, and Sales, translating product capabilities into clear positioning, actionable go-to-market plans, compelling marketing campaigns, and measurable outcomes.

The ideal candidate is highly organized, detail-oriented, and comfortable managing multiple cross-functional workstreams—from early-stage product definition, to collateral development, and through post-launch performance analysis.

RESPONSIBILITIES

Product Planning, Insights & Market Readiness

• Project management of end-to-end product launch workflows, including timelines, dependencies, and stakeholder coordination across multiple departments.
• Partner with team of Product Managers to define and refine business cases, including high-level revenue models, demand assumptions, and forecasting inputs.
• Contribute to product pricing frameworks and channel segmentation recommendations in partnership with leadership.
• Monitor industry trends and competitive intelligence to identify product value propositions, opportunities, risks, and differentiation points.
• Gather and synthesize voice of customer, partner, and sales feedback to inform product positioning and prioritization.
• Ensure every product release is thoughtfully planned, effectively communicated, successfully brought to market, and adopted by clients.
• Support the development of GTM strategies and requirements for new products, features, and enhancements based on a tiered client structure.
• Build and manage structured GTM plans and documents, including target audiences, use cases, channel strategies, and more.
• Build and define product-level KPIs in partnership with a team of Product Managers (e.g., adoption, engagement, pipeline contribution) in alignment with business goals.
• Coordinate cross-functional communication to ensure all teams are aligned and informed ahead of product launches.
• Establish and support the sales readiness model, including internal training sessions, sales communication preparation, objection handling guides, etc.

Marketing, Content & Campaign Execution

• Along with the rest of the Marketing Team, plan and execute integrated, multi-channel marketing campaigns that drive mindshare and sales pipeline.
• Drive the development and coordination of internal content, such as sales decks, demo scripts, FAQs, videos, and training materials.
• Support the development and coordination of external content, such as product one-pagers, landing pages, release notes, and multimedia campaign assets.
• Support channel marketing strategy and distribution across email, web, social, paid media, and events.
• Ensure all materials are consistent, compliant, and aligned with GeoWealth’s brand and messaging standards.

Performance Tracking & Post-Launch Optimization

• Track product launch performance against defined KPIs, including adoption, engagement, and revenue contribution.
• Partner with stakeholders on an ongoing basis to document and analyze results in order to identify optimization opportunities.
• Conduct post-launch reviews to capture insights, refine GTM strategies, and improve future launches.

SKILLS, KNOWLEDGE AND EXPERIENCE

• 3–6+ years of experience in product management, product marketing, or fintech/SaaS commercialization roles.
• Strong understanding of go-to-market strategy, product positioning, and campaign execution.
• Experience working cross-functionally with Marketing, Product, Engineering, and Sales teams.
• Experience supporting pricing, segmentation, or product analytics initiatives.
• Understanding of marketing automation, CRM systems, and digital campaign tools.
• Familiarity with Jira, Confluence, Asana, HubSpot, and similar tools.
• Excellent communication skills with the ability to translate complex concepts into clear messaging and materials.
• Strong project management and organizational skills; ability to manage multiple priorities simultaneously.
• Bachelor’s Degree preferred (Marketing, Finance, Business).
• Proven ability to develop and execute compelling product‑messaging campaigns that drive measurable results.
• Collaborative and adaptable, with the ability to work cross‑functionally in a fast‑paced environment.
• Detail-oriented with a strong focus on delivering high‑quality work.

GeoWealth is an equal employment opportunity employer and does not discriminate in its employment decisions on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, physical or mental disability, or on any other basis that would be in violation of any applicable federal, state or local law. Any offer of employment is contingent upon a background check.

COMPANY CULTURE & PERKS – HIGHLIGHTS:

• Casual work environment with fun, hard-working, and open-minded coworkers
• Competitive salary with opportunity for performance-based annual bonus
• Opportunities to up-skill, explore new responsibilities, and network across departments
• Defined and self-defined career pathways allowing you to grow your own way
• Flexible PTO and work schedule to ensure our team balances work and life
• Hybrid work schedule, with three days in the office and two days working from home
• Maternity and paternity leave

Taking Care of Your Future

• Medical, Dental, Vision, and Disability insurance
• Free access to Spring Health, a comprehensive mental health solution
• 401(k) with company match and a broad selection of investments
• Voluntary insurance: short-term disability, long-term disability, and life insurance
• FSA and transit benefits for employees that contribute pre‑tax dollars

Other Fun Stuff

• Modern office space on Chicago’s Magnificent Mile with free on-site gym and nearby parking
• Weekly catered lunches in the Chicago office, plus monthly happy hours
• Stocked kitchen in Chicago with snacks and drinks
• GeoWealth was recognized as a “Best Place to Work” by Built In in 2026, 2024, 2023 and 2022
• GeoWealth was recognized as a “Best Place to Work” by Purpose Job’s 2025, 2024 and 2022

About Team GeoWealth

Meet Our Team

We are a growing, dynamic team seeking to make an impact on the future of the financial services industry. Headquartered in Chicago, GeoWealth represents 100+ passionate, advisor-focused fintech professionals.