Campaign Operations Manager

GCS Recruitment; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

GCS Recruitment is seeking an experienced Campaign Operations Manager to lead the execution of integrated marketing campaigns for FinTech and Financial Services. This remote, 12-month contract role coordinates Marketing, CRM, Martech, Data, Analytics, and Web teams to ensure campaigns are launch-ready and delivered on time.

You will drive multi-channel activation, audience segmentation, tracking, reporting, and platform requirements while maintaining compliance in a highly regulated environment.

Qualifications

• 8–12+ years in Marketing Operations, Campaign Management, or Marketing Program Management.
• FinTech experience required.
• Financial Services experience required.
• Multi-channel marketing activation and execution.
• Experience with CRM, Martech, Marketing Automation, and Analytics.
• Strong stakeholder management and leadership.

Responsibilities

• Lead end-to-end activation and delivery of multi-channel campaigns.
• Coordinate across Marketing, CRM, Analytics, Data, Martech, and Web teams.
• Drive campaign readiness: audience segmentation, tracking, reporting, platform requirements.
• Manage timelines, dependencies, risks, and communications.
• Develop activation processes, templates, and best practices.
• Ensure campaign performance measurement and optimization.

Skills

Marketing operations

Campaign management

Cross-functional leadership

CRM

Marketing automation

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing, Business, or related field

Equivalent experience

Tools

CRM platforms (Salesforce)

Marketing automation (HubSpot/Marketo)

Analytics tools (GA, Tableau)

Job description

Campaign Operations Manager

Location: Remote
Duration: 12-Month Contract

About the Role

We are seeking an experienced Campaign Operations Manager to lead the execution of integrated marketing campaigns within the FinTech and Financial Services sector. This role will serve as the central point of coordination across Marketing, CRM, Martech, Data, Analytics, and Web teams, ensuring campaigns are strategically aligned, launch-ready, and delivered successfully.

The ideal candidate brings a strong background in FinTech marketing operations and campaign execution, with the ability to manage complex cross-functional initiatives while driving operational excellence and measurable business outcomes.

Key Responsibilities

• Lead end-to-end activation and delivery of multi-channel marketing campaigns.
• Partner with Marketing, CRM, Analytics, Data, Martech, and Web teams to align campaign objectives, timelines, and deliverables.
• Drive campaign readiness, including audience segmentation, tracking, reporting, and platform requirements.
• Manage campaign timelines, dependencies, risks, and stakeholder communications.
• Develop and improve campaign activation processes, workflows, templates, and best practices.
• Ensure campaign performance is measured effectively and support optimization initiatives based on insights and reporting.
• Facilitate cross-functional collaboration to ensure successful execution in a fast-paced, regulated environment.

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
• 8-12+ years of experience in Marketing Operations, Campaign Management, Marketing Program Management, or related roles.
• Mandatory FinTech experience - candidates must have experience working within a FinTech organization or marketing FinTech products and services.
• Mandatory Financial Services experience, including Banking, Payments, Lending, Wealth Management, Capital Markets, Insurance, or related sectors.
• Strong understanding of multi-channel marketing, customer lifecycle marketing, and campaign operations.
• Experience with CRM, marketing automation, analytics, and marketing technology platforms.
• Proven ability to manage complex cross-functional initiatives across multiple stakeholders.
• Excellent communication, organization, and project management skills.
• Ability to thrive in a fast-paced, highly regulated environment.

Must-Have Requirements

• 8-12+ years of Marketing Operations, Campaign Management, or Marketing Program Management experience
• FinTech industry experience (Required)
• Financial Services industry experience (Required)
• Multi-channel marketing campaign activation and execution experience
• CRM, Martech, Marketing Automation, and Analytics platform experience
• Strong stakeholder management and cross-functional leadership skills

This is an excellent opportunity for a marketing operations professional with deep FinTech and Financial Services expertise to drive high-impact campaigns and help scale marketing execution in a growing, data-driven organization.