Finance Content Strategy Lead

Adelphi Group; New York (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Weber Shandwick in New York is seeking a proactive Manager, Content Strategy with finance industry expertise. You will lead content workstreams from strategy to execution, translating complex financial topics into accessible content for general audiences, wealth advisors, and professionals.

This role emphasizes content development across thought leadership, executive social media, and website copy, with SEO and AI search integration.

Qualifications

• 3–5 years of content strategy experience with finance focus.
• Ability to distill complex financial topics into engaging content.
• Experience creating thought leadership pieces, social content, and website copy.
• Knowledge of SEO and AI search principles for financial content.
• Strong project management and ability to work autonomously.
• Excellent writing and editing skills with attention to detail.
• Client-facing experience and ability to present strategies.

Responsibilities

• Manage day-to-day execution of content strategies for financial services clients.
• Develop content across thought leadership, social media, and website copy.
• Translate complex financial topics into clear, compelling narratives for diverse audiences.
• Apply SEO and AI search best practices to increase content visibility.
• Collaborate with designers, account teams, and clients to ensure high-quality content.
• Contribute to editorial calendar planning and propose new ideas.

Skills

Content strategy

Finance industry

SEO

AI search

Project management

Writing and editing

Client-facing

Job description

Weber Shandwick in New York is seeking a proactive Manager, Content Strategy with finance industry expertise. You will lead content workstreams from strategy to execution, translating complex financial topics into accessible content for general audiences, wealth advisors, and professionals.

This role emphasizes content development across thought leadership, executive social media, and website copy, with SEO and AI search integration.