Film Social Strategy Lead

Gondola; Los Angeles (CA); Hybrid; USD 177,000 - 306,000; Full time

Benefits offered by this job

Health Plans

401(k) with employer match

Stock option program

Disability Programs

Dental and Vision coverages

Flexible time off

Job summary

Netflix is seeking an experienced Social Manager to own and execute the social strategy for film campaigns, ensuring alignment with broader marketing goals and platform-specific execution. You will lead content creation, partner with production and talent, and drive data-informed optimization across channels.

The role emphasizes collaboration, fast-paced delivery, and a passion for film culture, with a compensation framework that values salary and stock options within a competitive market range.

Qualifications

• 8+ years of experience in social marketing for film, entertainment, or related industries.
• Experience on broad, multi-platform campaigns and delivering nuanced social strategies.
• Knowledge of what works across various social platforms and multi-channel distribution.
• Entrepreneurial spirit and highly collaborative - loves teamwork and leadership.
• Excellent written and verbal communication skills.
• Experience using data and intuition to craft attention-grabbing content.
• Strong social media analytics experience with risk-taking mindset.
• Ability to prioritize several projects in a fast-paced environment.
• Able to build relationships across many internal cross-functional teams.
• Experience working with filmmakers and pitching/presenting to read the room.

Responsibilities

• Own the social strategy for a film, aligned with the overall marketing campaign strategy.
• Launch and manage key marketing assets across social channels.
• Lead social strategy for slate-level initiatives with internal partners.
• Use social analytics and internal data to inform strategy and iterate creatively.
• Create and distribute the full content suite for the title across the social ecosystem.
• Collaborate with marketing, production and talent on content capture and shoots.
• Coordinate with retainer agencies to source social content.
• Ensure best practices and cross-platform distribution with platform teams.
• Drive social innovation and seek creative excellence across titles.

Skills

Social marketing

Cross-channel marketing

Analytics

Communication

Project management

Stakeholder management

Job description

Netflix is seeking an experienced Social Manager to own and execute the social strategy for film campaigns, ensuring alignment with broader marketing goals and platform-specific execution. You will lead content creation, partner with production and talent, and drive data-informed optimization across channels.

The role emphasizes collaboration, fast-paced delivery, and a passion for film culture, with a compensation framework that values salary and stock options within a competitive market range.