Field Sales Representative

Berkshire Brewing Company; Deerfield (MA); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Bonus program

Job summary

Berkshire Brewing Company, a Massachusetts-based brewery and distributor, seeks a Sales Representative to cover Western Massachusetts. The role focuses on growing Berkshire’s portfolio and a broad distribution network of 50+ brands, with a mix of base salary and incentives.

The candidate will manage accounts, prospect new business, and participate in tastings and events across the territory, requiring autonomy and strong relationship skills.

Qualifications

• Bachelor’s degree or equivalent sales/alcohol industry experience preferred.
• Prior alcohol sales or route sales experience strongly encouraged.
• Must reside in Western Massachusetts.
• Reliable transportation and clean driving record required.
• Salary + bonus structure (based on experience; details available upon inquiry).

Responsibilities

• Plan and execute a structured weekly schedule including sales calls, appointments, and account maintenance visits.
• Build and maintain strong customer relationships while representing Berkshire Brewing Company at a high level.
• Grow distribution within accounts through new draft placements (on-premise) and package placements (off-premise).
• Prospect and open new accounts across the territory; this role requires confidence in cold calling and closing new business.
• Manage accounts receivable and ensure timely collections from customers.
• Balance day-to-day sales responsibilities with operational and logistical coordination.
• Participate in tastings, events, and beer festivals as needed.
• Take on additional responsibilities as the role and territory evolve.

Skills

Self-motivated

High energy

Results-driven

Independent worker

Prospecting

Cold calling

Reliable transportation

Education

Bachelor's degree or equivalent

Job description

Berkshire Brewing & Distributing is seeking an on- and off-premise Sales Representative to cover Western Massachusetts. This role focuses on driving sales of the Berkshire Brewing Company portfolio—including Steel Rail Extra Pale Ale, Berkshire Lager, Dandy Lion Haze IPA, and more—alongside a diverse portfolio of 50+ beer, cider, and spirits brands. Founded in 1994, Berkshire Brewing Company is a leading Massachusetts-based brewery and full-service distributor with statewide reach.

Territory:

This position covers a portion of Western MA.

Pay:

$45,000.00 - $70,000.00 per year

(This includes a mix of Base salary and incentive opportunities)

Key Responsibilities:

• Plan and execute a structured weekly schedule including sales calls, appointments, and account maintenance visits
• Build and maintain strong customer relationships while representing Berkshire Brewing Company at a high level
• Grow distribution within accounts through new draft placements (on-premise) and package placements (off-premise)
• Prospect and open new accounts across the territory; this role requires confidence in cold calling and closing new business
• Manage accounts receivable and ensure timely collections from customers
• Balance day-to-day sales responsibilities with operational and logistical coordination
• Participate in tastings, events, and beer festivals as needed
• Take on additional responsibilities as the role and territory evolve

Qualifications:

• Self-motivated, high-energy, competitive, and results-driven
• Strong work ethic with the ability to operate independently in an autonomous environment
• Bachelor’s degree or equivalent sales/alcohol industry experience preferred
• Prior alcohol sales or route sales experience strongly encouraged
• Comfortable with prospecting and new business development
• Reliable transportation and clean driving record required
• Must reside in Western Massachusetts.
• Salary + bonus structure (based on experience; details available upon inquiry)