Sales Representative, Reading, PA

The Boston Beer Company; Reading (Berks County); Hybrid; USD 48,000 - 63,000; Full time

Benefits offered by this job

Generous healthcare

401(k)

Tuition reimbursement

Free beer (eligibility to be discussed)

Job summary

The Boston Beer Company is hiring a Full-Time Sales Representative in Reading, Pennsylvania. This position focuses on enhancing product visibility and availability across retail accounts through partnerships with wholesalers and retailers.

Successful candidates will have a bachelor's degree, some experience in sales, and the ability to thrive in customer-facing environments. The role offers a salary range of $48,000 to $63,000, alongside a comprehensive benefits package including healthcare and professional development.

Qualifications

• 0–1+ years of experience in sales and/or the food and beverage industry.
• Ability to operate a motor vehicle multiple times per day.
• Ability to stand for extended periods during the workday.

Responsibilities

• Execute internal sales objectives and improve account conditions.
• Identify and pursue new business opportunities.
• Build brand awareness through sampling and merchandising.

Skills

Sales experience

Customer relationship management

Knowledge of the spirits industry

Education

Bachelor’s degree (4-year degree)

Job description

We are currently hiring a Full‑Time Sales Representative in Reading, Pennsylvania. In this role, you will help grow our spirits portfolio by increasing product availability, visibility, and overall performance across retail accounts. You’ll partner closely with wholesalers and retailers to drive sales, build relationships, and create engaging brand experiences. This dynamic, field‑based role blends sales strategy, data insights, and customer interaction to deliver results.

What You’ll Brew

• Execute internal sales objectives and improve account conditions using company systems and selling processes
• Develop a strong knowledge of the spirits industry, including product styles and key category insights
• Identify and pursue new business opportunities while expanding and strengthening existing accounts
• Build brand awareness through sampling, merchandising, and consumer engagement activities
• Communicate effectively with wholesalers, retail partners, and internal teams, including delivering presentations
• Leverage technology platforms and data to identify opportunities across accounts, markets, and wholesalers
• Build and maintain strong relationships with wholesalers and retailers to support long‑term growth
• Travel regularly within the assigned territory to service accounts and support business needs
• Occasionally work weekends, holidays, and attend meetings or trainings as required
• Work in varied, customer‑facing environments and reside within the assigned geographic territory

What Ingredients You’ll Bring

Minimum Qualifications:

• Bachelor’s degree (4‑year degree)
• 0–1+ years of experience in sales and/or the food and beverage industry
• Ability to operate a motor vehicle multiple times per day
• Ability to stand for extended periods during the workday
• Ability to tolerate cold temperatures

Salary & Benefits

Salary range: $48,000 – $63,000, commensurate with experience. The position may qualify for a discretionary annual bonus and, in some sales roles, a car allowance.

Benefits include generous healthcare, a stock purchase plan, 401(k), tuition reimbursement, fertility and adoption support, free financial coaching, health and wellness program, professional development and training, and free beer (eligibility to be discussed).

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act. To request accommodation during the application process, contact [e-mail] for assistance.