Field Sales Manager Illinois

Sun Theory; Illinois; On-site; USD 60,000 - 70,000; Full time

Job summary

An innovative company is on the lookout for a driven Field Sales Manager to enhance its wholesale sales presence in Illinois. This exciting role involves building strong retail partnerships, executing effective sales strategies, and driving revenue growth. The ideal candidate will possess a robust background in field sales and account management, with a knack for relationship building and data analysis. Join a dynamic team dedicated to expanding market reach and ensuring exceptional in-store execution. If you are passionate about sales and thrive in a fast-paced environment, this opportunity is perfect for you!

Qualifications

• 3+ years of experience in field sales or account management.
• Strong negotiation and presentation skills.
• Familiarity with cannabis regulations preferred.

Responsibilities

• Drive wholesale sales and manage retail partnerships in Illinois.
• Conduct in-store visits and product training for retail staff.
• Analyze market trends to identify growth opportunities.

Skills

Field Sales Management

Account Management

Relationship Building

Sales Strategy Execution

Communication Skills

Data Analysis

Education

Bachelor's Degree

Tools

CRM Software

LeafLink

Job description

1 month ago Be among the first 25 applicants

This range is provided by Sun Theory. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $70,000.00/yr

Direct message the job poster from Sun Theory

HR Business Partner @ Sun Theory | Professional in Human Resources

Field Sales Manager

Summary:

Sun Theory is seeking a driven and results-oriented Field Sales Manager (FSM) to lead and grow our wholesale sales presence in Illinois. This role is responsible for building and strengthening retail partnerships, driving sell-in and sell-through, and executing field sales strategies to maximize revenue and market share. Reporting into the Regional Sales Director, the FSM will play a key role in expanding Sun Theory’s footprint by prospecting new accounts, developing strategic partnerships, and ensuring flawless in-store execution.

This is a field-based role, requiring frequent travel to retail locations throughout Illinois.

Key Responsibilities:

• Own and drive wholesale sales within the Illinois market, managing the full sales cycle from prospecting to closing.
• Identify, develop, and secure new retail partnerships through solution-based selling and strong relationship management.
• Expand and strengthen existing retail relationships by driving reorder rates, product assortment, and sell-through support.
• Serve as the primary point of contact for accounts, providing ongoing support, product training, and merchandising guidance.
• Conduct regular in-store visits to build rapport with retail staff and educate them on Sun Theory’s product portfolio.
• Implement and support budtender incentive programs to drive advocacy and increase retail adoption of Sun Theory products.
• Lead in-store product demos, educational sessions, and budtender training to enhance knowledge and enthusiasm.

Field Marketing & Merchandising Execution

• Ensure a strong in-store brand presence by optimizing merchandising, product placement, and promotional displays.
• Oversee the execution of Sun Theory pop-ups, promotional activations, and trade events to drive consumer engagement and sales.
• Monitor and maintain merchandising compliance, identifying areas for improvement and ensuring alignment with brand standards.

Market Expansion & Business Development

• Analyze market trends, competitor activity, and sales performance to identify growth opportunities.
• Collaborate with internal teams to develop and implement targeted promotional and co-branded marketing initiatives.
• Provide regular insights and feedback to the broader sales and marketing teams to refine strategies and improve execution.

Reporting & Performance Tracking

• Maintain accurate sales forecasts, CRM records, and account activity tracking.
• Report on key sales metrics, including revenue growth, new account acquisition, and retail penetration.
• Use data-driven insights to refine strategies and optimize sales performance.

Key Performance Indicators (KPIs):

• Revenue Growth & Sales Velocity – Achieving and exceeding sales targets through strategic account management and growth initiatives.
• Retail Penetration – Expanding Sun Theory’s footprint by opening new accounts and driving reorder rates.
• Budtender & Retail Engagement – Boosting product advocacy through education, training, and incentive programs.
• Activation & Merchandising Execution – Enhancing Sun Theory’s in-store presence through pop-ups, promotions, and merchandising compliance.

Qualifications:

• Experience: 3+ years of field sales, account management, or business development experience, preferably in cannabis, CPG, or another regulated industry.
• Sales Acumen: Proven ability to drive sales, expand distribution, and build lasting retail partnerships.
• Communication Skills: Strong negotiation, presentation, and relationship-building abilities.
• Execution-Oriented: Experience with merchandising, trade marketing, and in-store activations.
• Data-Driven: Proficiency in using analytics to inform strategy and measure performance. Experience with LeafLink is a plus.
• Industry Knowledge: Familiarity with cannabis regulations is preferred.
• Other: Must be 21+ years old and reside in market.
• Travel: This role requires a valid driver’s license and a reliable vehicle for frequent travel within the assigned region.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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