Field Sales Manager - Beverages & Retail Growth

BERO; Chicago (IL); On-site; USD 70,000 - 110,000; Full time

Job summary

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within a designated territory. You will translate brand strategy into flawless execution, manage distributor performance, and own chain-level activations at store level, supporting the Regional Sales Manager to maximize distribution, visibility, and velocity.

Based in Chicago, this field-focused role requires travel, strong relationship skills, and hands-on account management to win in

Qualifications

• 1–4 years beverage sales experience.
• Experience in off-premise retail, chain accounts, and on-premise sales.
• Proven success growing accounts and executing programming across multiple channels.
• Strong communication and relationship-building skills.
• Highly organized, accountable, and comfortable working independently in the field.
• Ability to lift/move cases and POS materials as needed.
• Frequent local travel required.
• Proficient in Microsoft Office Suite & VIP reporting software.
• Passion for the non‑alcoholic beverage movement.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build strong relationships with retailers, chain partners, and on-premise operators to secure new placements, expand shelf space, and deliver best-in-class execution.
• Partner with distributor sales reps and chain teams to ensure alignment on priorities and consistent execution of planograms, promotions, resets, and pricing/programming.
• Execute local market programs, merchandising standards, and account-level activations that bring the BERO brand to life.
• Conduct regular account visits and market rides to assess execution, identify new opportunities, and maintain BERO’s presence across the territory.
• Track and report sales performance, competitive insights, and account activity; maintain accurate CRM/SRS updates.
• Manage POS materials, inventory needs, and field assets to support impactful in-market execution.
• Share key market insights and performance trends with the Regional Sales Manager to support strategy and growth planning.

Skills

Relationship-building

Communication

Organization

Independent work

Microsoft Office

Travel readiness

CRM/SRS software

Tools

VIP reporting software

CRM/SRS software

Job description

BERO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within a designated territory. You will translate brand strategy into flawless execution, manage distributor performance, and own chain-level activations at store level, supporting the Regional Sales Manager to maximize distribution, visibility, and velocity.

Based in Chicago, this field-focused role requires travel, strong relationship skills, and hands-on account management to win in