Territory Beverage Sales Lead

Bero Brewing Company; Denver, Northern (CO, KY); On-site; USD 65,000 - 90,000; Full time

Job summary

BERO Brewing Company in Denver, CO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within an assigned territory. You will translate brand strategy into flawless execution, build relationships with retailers and distributors, and lead local market activation to improve distribution, visibility, and velocity.

This field-based role requires 1–4 years of beverage sales experience, strong communication, and the ability to travel locally to

Qualifications

• 1–4+ years beverage sales experience (beer, NA beer, wine, spirits, CPG, or related).
• Experience in off-premise retail, chain accounts, and on-premise sales.
• Proven success growing accounts and executing programming across multiple channels.
• Strong communication and relationship-building skills.
• Highly organized, accountable, and comfortable working independently in the field.
• Ability to lift/move cases and POS materials as needed.
• Frequent local travel required.
• Proficient in Microsoft Office Suite & VIP reporting software.
• Passion for the non-alcoholic beverage movement.

Responsibilities

• Drive distribution, velocity, and visibility across off-premise and on-premise accounts.
• Build relationships with retailers and operators to secure placements and expand shelf space.
• Collaborate with distributor sales reps and chains for aligned priorities and execution of promotions and pricing.
• Execute local market programs and activations to bring BERO to life.
• Visit accounts and ride markets to assess execution and uncover opportunities.
• Track sales performance and insights; maintain CRM/SRS updates.
• Manage POS materials and field assets for in-market execution.
• Share market insights with the Regional Sales Manager to support strategy.

Skills

Bev Sales

Relationship Building

Territory Management

CRM/SRS

MS Office

Tools

VIP reporting software

CRM/SRS software

Job description

BERO Brewing Company in Denver, CO is seeking an Area Sales Manager to drive growth across off-premise retail, chain accounts, and on-premise within an assigned territory. You will translate brand strategy into flawless execution, build relationships with retailers and distributors, and lead local market activation to improve distribution, visibility, and velocity.

This field-based role requires 1–4 years of beverage sales experience, strong communication, and the ability to travel locally to