Field Marketing Strategist

Grifols Biomat USA; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Grifols Biomat USA offers an opportunity for a Field Marketing Strategist to enhance donor engagement and optimize experiences across plasma donation centers. This remote role requires a blend of marketing strategies, analytics, and strong interpersonal skills to drive impactful initiatives. The ideal candidate will excel at building community relationships and adapting strategies based on local insights, traveling significantly to oversee marketing efforts.

Qualifications

• 4+ years of experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.

Responsibilities

• Oversee in-center activations and logistics to enhance donor experience.
• Align strategies with center-specific needs and track performance.
• Develop initiatives that achieve local engagement goals.

Skills

Analytical Skills

Critical Thinking

Influence and Negotiation

Teamwork

Effective Communication

Dynamism and Energy

Adaptability and Flexibility

Leadership

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in Communications

Specialized training in Field Marketing

Advanced degrees or certifications in relevant areas

Job description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

This is a remote position with the possibility of periodic office visits based on business needs

Travel: 50%

Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We’re looking for a Field Marketing Strategist to develop and execute strategies that enhance donor engagement and optimize in-center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you!

Primary Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center’s performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Field Marketing Strategist will oversee a portfolio of 21 to 37 centers
• Travel up to 50% of the time, with a minimum of 4-8 center visits per month

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION | CERTIFICATIONS

Required: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.

EXPERIENCE

• 4 + years of previous experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus.

KNOWLEDGE |SKILLS | ABILITIES

• Analytical Skills: Advanced data management, execution, and conclusion of analysis.
• Critical Thinking: Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others’ decisions with confidence and firmness.
• Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
• Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
• Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
• Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

Click here to apply or for more information.