Field Marketing Specialist - South Shore

Fernway; Quincy (MA); Sur place; USD 45 000 - 55 000; Plein temps

Avantages offerts par ce poste

13 paid holidays

3 weeks PTO

Health, dental, and vision insurance

401(k) with match

Gym membership reimbursements

Résumé du poste

Fernway is seeking a motivated Field Marketing Specialist to support our Field Marketing Manager in executing strategic initiatives around South Shore, MA. You will ensure top-tier in-store execution, build strong retailer and consumer relationships, and support marketing efforts for Fernway products.

The role emphasizes training budtenders, managing incentives, and coordinating events, pop-ups, and merchandizing while adhering to cannabis regulations.

Qualifications

• 2+ years of experience in brand marketing, event planning, or a similar role.
• Strong time-management and organizational skills.
• Proficiency in HubSpot and/or other CRM platforms.
• Social media proficiency (Instagram, Facebook, LinkedIn).

Responsabilités

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff as primary contact.
• Budtender Training: Conduct regular training sessions on Fernway products and selling points.
• Retail Store Incentives: Manage and track incentive programs for budtenders and store teams.
• Merchandising and Display: Oversee setup and maintenance of product displays to brand standards.
• Promotional Support: Assist with in-store promotions and product launches.
• Swag and Promotional Materials Management: Handle inventory and distribution of swag and materials.
• Event Coordination: Plan and execute events, activations, and pop-ups.
• Collaboration with Sales and Retail Partners: Align field marketing with sales objectives.

Connaissances

Brand marketing

Event planning

Time management

Organizational skills

CRM (HubSpot)

Social media

Canva/Adobe Creative Suite

Travel to locations

Outils

HubSpot

CRM platforms

Description du poste

Department: Marketing

Location: Southshore/Cape Cod, MA

Compensation: $50,000 / year

Description

We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives in and around South Shore, MA. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.

Key Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
• Target Work Schedule: Tuesday to Saturday’s (Sunday + Monday off)
  • Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
  • Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings
    

Skills, Knowledge And Requirements

• 2+ years of experience in brand marketing, event planning, or a similar role
• Strong time-management and organizational skills
• Highly approachable and team-oriented personality
• Strong attention to detail and a passion for execution
• Proficiency in Hubspot and/or other CRM platforms
• Social media proficiency (Instagram, Facebook, LinkedIn)
• Experience with Canva or Adobe Creative Suite is a plus
• Ability to travel to retail locations and events as needed
• Comfortable with technology and various marketing tools

Experience The Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches