Field Marketing Specialist - Brooklyn

Renew Cannabis Co.; New York (NY); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Paid holidays

PTO

Health insurance

Dental/Vision

FSAs/HSAs

Disability

Parental leave

Volunteer days

Life insurance

401(k) match

Pet insurance discount

Employee discount

Gym reimbursements

Paid lunches

Job summary

Renew Cannabis Co. in New York is seeking a Field Marketing Specialist to support the Field Marketing Manager with in-store execution, retailer relationships, and marketing support for Fernway products in Brooklyn and surrounding areas.

You will coordinate displays, trainings for budtenders, manage incentives, and assist with events while ensuring compliance with cannabis regulations and brand standards.

Qualifications

• 2+ years in brand marketing, event planning, or similar role.
• Strong time-management and organizational skills.
• Team-oriented and highly approachable personality.
• Excellent attention to detail with strong execution.
• Experience with CRM platforms (HubSpot or similar).

Responsibilities

• Support in-store marketing execution and displays across retail partners.
• Build and maintain relationships with store staff and partners.
• Train budtenders on Fernway products and promotions.
• Manage retail incentives to drive sales and engagement.
• Oversee merchandising, displays, and promotions at stores.
• Coordinate events, pop-ups, and promotions with sales team.
• Ensure compliance with cannabis regulations in all activities.
• Collaborate with sales and retail partners to align field marketing.

Skills

Brand marketing

Event planning

Time management

Team player

Attention to detail

Hubspot / CRM

Social media

Canva / Adobe

Travel flexibility

Marketing tools

Tools

Hubspot

Canva

Adobe Creative Suite

Job description

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $50,000 - $55,000 / year

Description

We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives in and around Brooklyn, NY. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.

Key Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
• Target Work Schedule: Tuesday to Saturday’s (Sunday + Monday off)
  • Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
  • Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings

Skills, Knowledge and Requirements

• 2+ years of experience in brand marketing, event planning, or a similar role
• Strong time-management and organizational skills
• Highly approachable and team-oriented personality
• Strong attention to detail and a passion for execution
• Proficiency in Hubspot and/or other CRM platforms
• Social media proficiency (Instagram, Facebook, LinkedIn)
• Experience with Canva or Adobe Creative Suite is a plus
• Ability to travel to retail locations and events as needed
• Comfortable with technology and various marketing tools

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches