Field Marketing Manager - NYC

Fernway; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

13 paid holidays

Up to 3 weeks PTO

Company health coverage

Dental and vision insurance

401(k) with match

Pet insurance discounts

Gym membership

Job summary

Fernway is seeking a dynamic Field Marketing Manager for NYC headquarters to lead state-wide field activities, partner relationships, and events. The role collaborates across departments to ensure brand consistency and drive sales while navigating cannabis regulations.

The candidate will manage a team, train budtenders, and organize trade shows, with a strong emphasis on market research, budget oversight, and impactful in-store activations.

Qualifications

• Must be 21+ and provide valid identification.
• Must pass all pre-employment checks.
• 4+ years of management experience.
• 4+ years of event planning, trade marketing, and branding experience.
• Strong time-management skills and attention to detail.
• Highly approachable & friendly personality.
• Social media/content creation experience.
• Willingness to travel 50% to retail partners, events, and activations.
• Ability to lift over 40 lbs.
• Experience with CRM platforms; Hubspot a plus.
• Experience in Canva and/or Adobe Creative Suite a plus.

Responsibilities

• Leading the Field Marketing Team: provide direction to brand ambassadors and field marketing specialists.
• Account onboarding and relationship management with retail accounts and store teams.
• Budtender training and incentives to drive product knowledge and sales.
• In-store execution and compliance with local, state, and federal cannabis regulations.
• Support sales initiatives and product launches with materials and coordination.
• Organizing and participating in events, trade shows, and community activities.
• Conduct market research and analysis of local/regional markets.
• Oversee marketing budgets and resource allocation.

Skills

Management experience

Event planning

Trade marketing

Branding

Time management

Attention to detail

Social media content creation

CRM platforms

Travel flexibility

Physical capability

Tools

Hubspot

CRM tools

Canva

Adobe Creative Suite

Job description

Field Marketing Manager - NYC

Department: Marketing

Employment Type: Full Time

Location: HQ - New York, NY

Compensation: $80,000 - $85,000 / year

Description

We are seeking a dynamic and results-driven Field Marketing Manager to lead and execute our field marketing strategies across the state. The ideal candidate will be responsible for spearheading all field marketing activities, from coordinating events and activations to managing relationships with retail partners within the state. This role involves a high degree of collaboration with retail marketing teams to drive sales, enhance brand visibility, and ensure brand consistency across all accounts.

To thrive on the Fernway Marketing Team, you should:

• Love the chance to build, create, design, publish, and produce remarkable work
• Take ownership of your role and be accountable for your impact.
• Be proactive and adaptable — ready to pivot when needed.
• Find purpose in supporting people — from retail partners to entrepreneurs.
• Communicate clearly and intentionally.
• Act with a consistent sense of urgency.

Key Responsibilities

• Leading the Field Marketing Team: Providing leadership and scheduling direction to a team of state-level brand ambassadors and field marketing specialists, while actively collaborating across departments to ensure a cohesive approach to market strategies.
• Account Onboarding & Relationship Management: Leading the onboarding of new retail accounts while building and nurturing relationships with store management, buyers, and budtenders to maintain account satisfaction and ongoing brand engagement.
• Budtender Training & Incentives: Conducting regular budtender training sessions to equip retail staff with in-depth knowledge of Fernway products, promotions, and brand narrative. Support incentive programs to engage and motivate store teams in promoting and selling Fernway products.
• In-Store Execution & Compliance: Ensuring 100% execution of in-store marketing strategies to maintain brand visibility across all accounts. Upholding compliance with local, state, and federal cannabis regulations in all in-store and event marketing activities.
• Supporting Sales Initiatives and Product Launches: Collaborating closely with the sales team to achieve sales goals, managing the order and distribution of sales support materials, and communicating clearly on a daily basis.
• Organizing and Participating in Events: Leading the charge in organizing trade shows, expos, and community events to enhance brand visibility and foster community engagement.
• Conducting Market Research and Analysis: Expertly analyzing local and regional markets to understand customer demographics, competition, and trends. Identifying new market opportunities while navigating the cannabis industry's regulatory landscape.
• Overseeing Marketing Budgets: Efficiently managing the marketing budget, ensuring resource allocation aligns with company objectives and marketing strategies.

Skills, Knowledge and Expertise

• Must be 21+ and provide valid identification
• Must pass all pre-employment checks
• 4+ years of management experience, projects and people
• 4+ years of event planning, trade marketing, and branding experience
• Strong time-management skills and attention to detail
• Highly approachable & friendly personality
• Social media/content creation experience
• Reliable travel 50% of time to retail partners, events, and activations
• Ability to lift over 40 lbs
• Experience with CRM platforms, i.e Hubspot a plus
• Experience in Canva and/or Adobe Creative Suite a plus

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership
• Exclusive membership to the Fernway Secret Shopper Program