Field Marketing Specialist - South Shore

Fernway; Long Josephs Point (MA); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Generous leave & holidays

Comprehensive health coverage

401(k) with match

Job summary

Fernway is seeking a Field Marketing Specialist to support our South Shore presence in MA. You will ensure compelling in-store execution, build retailer relationships, and train budtenders to communicate Fernway’s products.

This full-time role requires 2+ years in brand marketing or events, strong organizational skills, and comfort with travel to retail locations and events. Compliance with cannabis regulations is essential.

Qualifications

• 2+ years in brand marketing or event planning.
• Strong time-management and organizational skills.
• Team-oriented and highly approachable.
• Detail-oriented with execution focus.
• Proficiency in CRM platforms (HubSpot) and social media.
• Experience with Canva or Adobe Creative Suite is a plus.
• Willingness to travel to retail locations and events.

Responsibilities

• Support in-store execution to ensure brand visibility and consistent displays.
• Build and maintain relationships with store staff and retail partners.
• Train budtenders on Fernway products, promotions, and selling points.
• Manage in-store incentives programs to drive sales and engagement.
• Oversee product displays and merchandising to brand standards.
• Assist with in-store promotions and product launches.
• Manage inventory of swag and promotional materials for events.
• Plan and coordinate events, activations, and pop-ups.
• Collaborate with sales team to align field marketing with sales goals.
• Ensure marketing activities comply with cannabis regulations and guidelines.
• Follow the target work schedule Tue-Sat with flex Tue/Wed and field days Thu-Sat.

Skills

Brand marketing

Event planning

Time management

Attention to detail

HubSpot CRM

Social media

Creative Suite

Travel

Tools

HubSpot

Job description

Field Marketing Specialist - South Shore

Department: Marketing

Employment Type: Full Time

Location: Southshore/Cape Cod, MA

Compensation: $50,000 / year

Description

We are seeking a motivated and detail-oriented Field Marketing Specialist to support our Field Marketing Manager in executing strategic marketing initiatives in and around South Shore, MA. The Field Marketing Specialist will be responsible for ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to our retail partners. This role will be pivotal in driving brand awareness, sales growth, and maintaining strong retail relationships.

Key Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
• Target Work Schedule: Tuesday to Saturday’s (Sunday + Monday off)
  • Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
  • Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings

Skills, Knowledge and Requirements

• 2+ years of experience in brand marketing, event planning, or a similar role
• Strong time-management and organizational skills
• Highly approachable and team-oriented personality
• Strong attention to detail and a passion for execution
• Proficiency in Hubspot and/or other CRM platforms
• Social media proficiency (Instagram, Facebook, LinkedIn)
• Experience with Canva or Adobe Creative Suite is a plus
• Ability to travel to retail locations and events as needed
• Comfortable with technology and various marketing tools

Experience the Fernway Advantage

• Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
• Comprehensive health coverage: company-sponsored health, dental, and vision insurance
• Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches