Field Marketing Specialist – Local Growth & Events

Mountain Mike's Pizza, LLC; Fresno (CA); Híbrido; USD 70.000 - 80.000; Jornada completa

Descripción de la vacante

Mountain Mike's Pizza is seeking a Field Marketing Specialist to serve as a local brand ambassador, driving B2B/B2C sales and franchisee engagement across Monterey and the Central Valley.

You will coach franchisees, execute grassroots campaigns, activate events, and build relationships with local businesses. Expect 55 hours/week, hybrid work with travel to 20–30 locations, and a base salary of $70,000–$80,000 per year. This role emphasizes car travel and reporting outcomes via the LRM tracker.

Formación

• Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support.
• Proven success in B2B marketing or grassroots campaigns.
• Strong communication, organizational, and relationship-building skills.
• Ability to travel by car across Monterey and Central Valley 3–4 days per week.
• Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools.

Responsabilidades

• Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized outreach to generate leads.
• Develop local B2B relationships to grow large-order and catering sales.
• Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike's Pizza.
• Partner with franchisees to build and activate sales through relationship building.
• Build sales momentum overnight and over time.
• Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.
• Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.
• Training: Provide coaching on canvassing, campaign planning, and local relationship-building.
• Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.
• You will typically support 20-30 franchise locations, balancing in-person visits, administrative planning, and event execution.

Conocimientos

Field marketing

Local sales

Brand activation

Relationship-building

Travel readiness

CRM tools

Microsoft Office

Google Workspace

Herramientas

CRM software

Google Workspace

Microsoft Excel

Data reporting

Descripción del empleo

Mountain Mike's Pizza is seeking a Field Marketing Specialist to serve as a local brand ambassador, driving B2B/B2C sales and franchisee engagement across Monterey and the Central Valley.

You will coach franchisees, execute grassroots campaigns, activate events, and build relationships with local businesses. Expect 55 hours/week, hybrid work with travel to 20–30 locations, and a base salary of $70,000–$80,000 per year. This role emphasizes car travel and reporting outcomes via the LRM tracker.