Field Marketing Specialist - Monterey/Central Valley

Mountain Mike's Pizza, LLC; Fresno (CA); On-site; USD 70,000 - 80,000; Full time

Job summary

Mountain Mike's Pizza is seeking a Field Marketing Specialist to serve as a local brand ambassador, driving B2B/B2C sales and franchisee engagement across Monterey and the Central Valley.

You will coach franchisees, execute grassroots campaigns, activate events, and build relationships with local businesses. Expect 55 hours/week, hybrid work with travel to 20–30 locations, and a base salary of $70,000–$80,000 per year. This role emphasizes car travel and reporting outcomes via the LRM tracker.

Qualifications

• Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support.
• Proven success in B2B marketing or grassroots campaigns.
• Strong communication, organizational, and relationship-building skills.
• Ability to travel by car across Monterey and Central Valley 3–4 days per week.
• Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools.

Responsibilities

• Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized outreach to generate leads.
• Develop local B2B relationships to grow large-order and catering sales.
• Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike's Pizza.
• Partner with franchisees to build and activate sales through relationship building.
• Build sales momentum overnight and over time.
• Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.
• Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.
• Training: Provide coaching on canvassing, campaign planning, and local relationship-building.
• Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.
• You will typically support 20-30 franchise locations, balancing in-person visits, administrative planning, and event execution.

Skills

Field marketing

Local sales

Brand activation

Relationship-building

Travel readiness

CRM tools

Microsoft Office

Google Workspace

Tools

CRM software

Google Workspace

Microsoft Excel

Data reporting

Job description

As a Field Marketing Specialist (FMS) for Mountain Mike's Pizza, you will serve as a local marketing brand ambassador, tasked with elevating brand presence and driving local B2B/B2C sales at the restaurant level. You will act as both a coach and a connector, building local business relationships, supporting franchisee engagement, and executing high-impact grassroots marketing.

Key Responsibilities

• Target ideal companies (B2B) and identify Key Accounts with meaningful employee counts (B2C) and reach them with locally personalized, empathic phone & canvass outreach to generate leads
• Develop local B2B relationships to grow large-order and catering sales
• Create localized demand generation campaigns focused on driving engagement and awareness of Mountain Mike's Pizza
• Partner with franchisees to build and activate sales through relationship building
• Build sales momentum overnight and over time
• Execute Local Restaurant Marketing (LRM): Support franchisees in executing grassroots campaigns using approved brand toolkits and local media.
• Event Activation: Coordinate school nights, fundraisers, sports tie-ins, and other events that drive traffic.
• Training: Provide coaching on canvassing, campaign planning, and local relationship-building.
• Reporting: Track all marketing activities, outcomes, and vendor/community contact information using the required LRM Tracker.
• You will typically support 20-30 franchise locations, balancing in-person visits, administrative planning, and event execution.

Qualifications

Required:

• Minimum 3 years’ experience in field marketing, local sales or brand activation, or franchise marketing support
• Demonstrated success in B2B marketing or grassroots campaign execution
• Strong communication, organizational, and relationship-building skills
• Self-directed and able to work independently across multiple markets
• Ability and willingness to travel by car throughout Monterey and the Central Valley 3‑4 days per week.
• Proficiency with Microsoft Office, Google Workspace, and CRM/reporting tools

Preferred:

• Background in QSR, restaurant, or franchise systems
• Familiarity with the Monterey and Central Valley market landscape

Employment Type:

Full-time, exempt position. Employment is at-will in accordance with California Labor Code §2922.

• Base Salary: $70,000 - $80,000 annually (commensurate with experience and geographic location)

Compliance Statement

Mountain Mike's Pizza is committed to full legal compliance with federal, state, and local labor laws.

Schedule & Travel

• Workload: This is a full-time exempt position. The workload averages approximately 55 hours per week, including evenings and weekends, based on field needs and event schedules.
• Work Location: Monterey/ Central Valley (Remote/Home-Based + Local Field Travel). Employee must reside in the market and be able to travel (restaurant visits, event sites, canvassing) daily, as well as conduct remote/home-based administrative work.
• Travel: Frequent local travel across assigned trade areas throughout Monterey and the Central Valley (e.g., Clovis, Fresno, Hanford, Sanger, Tulare and Visalia)
• Driving Requirements: Must have reliable transportation and be able to transport signage and event materials.
• Mileage & Expense Reimbursement: All business-related mileage and approved expenses (e.g., phone, internet, printing) are reimbursed per California Labor Code §2802 and company policy.
• Driving Compliance: Time spent in the field is scheduled and monitored. DOT/FMCSA rules apply where required for business vehicle use.
• Base Salary: $70,000 - $80,000 annually (commensurate with experience and geographic location)

Compliance Statement

• Mountain Mike's Pizza is committed to full legal compliance with federal, state, and local labor laws.