Field Marketing Specialist — Healthcare Programs & Training

Coloplast; Charlotte (NC); Hybrid; USD 96,000 - 145,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off

Flexible work options

Professional development programs

Bonuses and incentives potential

Job summary

Coloplast seeks a Field Marketing Specialist to drive local awareness and adoption of Guided Support Programs within targeted practices. You will manage program adoption, train staff, and coordinate materials and logistics across accounts.

Ideal candidates have 3+ years in medical tech marketing, strong analytical skills, and the ability to travel up to 75% including overnights. You’ll report metrics to Marketing and work with Sales to align strategic targets.

Qualifications

• BA or BS degree.
• 3+ years of medical tech experience with proven success.
• Entry level field marketing skills required.
• Reporting, strategic planning and project management skills at account, regional and national level.
• Strong business acumen and analytical skills.
• Knowledge of current and new healthcare industry trends, technologies, competitors and in the market.
• Pro-active; high-performance and results orientation.
• Ability to travel including overnights and weekends, driving and domestic flights up to 75%.

Responsibilities

• Oversee adoption, implementation, site activation and follow-up for marketing programs to targeted accounts.
• Train target accounts and staff on program roles, logistics, calls, scheduling, and insurance verification.
• Track and report standardized program metrics to Marketing.
• Develop and maintain relationships with HCPs and practice staff.
• Assist with creation and updating of marketing materials for programs.
• Test new program materials and provide feedback to Marketing.
• Gather and report customer intelligence to Marketing and Sales.
• Apply analytics and strategy to accounts, drawing insights from data.
• Collaborate with Reimbursement and Benefits and Guided Support Specialists.
• Communicate regularly with sales to align on targets and goals.
• Travel to meet HCPs and patient representatives to discuss initiatives.
• Adhere to ethical standards and Coloplast policies.
• Other duties as assigned.

Skills

Field marketing

Project management

Strategic planning

Analytical skills

Business acumen

Healthcare industry knowledge

Travel readiness

Education

BA or BS degree

Job description

Coloplast seeks a Field Marketing Specialist to drive local awareness and adoption of Guided Support Programs within targeted practices. You will manage program adoption, train staff, and coordinate materials and logistics across accounts.

Ideal candidates have 3+ years in medical tech marketing, strong analytical skills, and the ability to travel up to 75% including overnights. You’ll report metrics to Marketing and work with Sales to align strategic targets.