Marketing Communications Lead - Medical Devices & Education

Coloplast; Minneapolis (MN); On-site; USD 118,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) match

Job summary

Coloplast is seeking a Marketing Communications Manager to lead and execute integrated communications programs for Men’s Health, translating insights into audience strategies and multi-channel campaigns. You will collaborate across Market Development, Product Marketing, Sales, Digital Marketing, and external agencies to drive awareness, education, and treatment pathways.

The role requires a background in marketing/communications, 5+ years in the field, and the ability to manage cross-functional

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 5+ years of progressive experience in marketing communications or related discipline.
• Experience developing integrated campaigns that move audiences from awareness to action.
• Experience in regulated environments (medical device/healthcare/pharma) preferred.
• Proven ability to manage cross-functional projects and agencies.
• Ability to travel up to 10%.

Responsibilities

• Lead communications strategy and execution for Men’s Health market development priorities, including patient awareness, healthcare professional education, referral development, treatment pathway support, and other programs designed to expand therapy access and adoption.
• Translate market research, voice-of-customer insights, patient journey findings, and business priorities into clear audience strategies, messaging frameworks, campaign plans, and communications deliverables.
• Develop and manage integrated, audience-centered campaigns across digital, social, email, web, print, video, paid media, field enablement, events, and other relevant channels.
• Partner with Market Development and Product Marketing to define campaign objectives, target audiences, calls to action, channel roles, success measures, and optimization plans.
• Create communications that help patients and healthcare professionals understand Men’s Health conditions, treatment options, and pathways to care while maintaining appropriate balance, accuracy, and compliance.
• Lead creative and content development from brief through final execution, including agency direction, concept development, copy, design, production, review, approval, launch, and ongoing optimization.
• Manage external agencies and vendors, including scopes of work, timelines, budgets, deliverable quality, and performance.
• Partner with Digital Marketing and Marketing Automation to support audience segmentation, customer journeys, lead generation, nurture strategies, and measurement.
• Equip field teams and business partners with approved market development tools, campaign guidance, and communications resources that support consistent execution.
• Coordinate cross-functional review and approval of materials, serving as a PromoMats owner, creator, and reviewer and ensuring adherence to Legal, Regulatory, Medical, Brand, and Compliance requirements.
• Ensure all communications align with Coloplast brand standards and provide a consistent customer and patient experience across channels.
• Establish campaign key performance indicators, monitor results, share insights, and recommend changes to improve performance and business impact.
• Maintain visibility to market development communications plans, priorities, dependencies, budgets, and risks through clear project management and stakeholder updates.

Skills

Strategic communications

Cross-functional leadership

Campaign planning

Audience segmentation

Agency management

Education

Bachelor’s degree in marketing, communications, business, or related field

Job description

Coloplast is seeking a Marketing Communications Manager to lead and execute integrated communications programs for Men’s Health, translating insights into audience strategies and multi-channel campaigns. You will collaborate across Market Development, Product Marketing, Sales, Digital Marketing, and external agencies to drive awareness, education, and treatment pathways.

The role requires a background in marketing/communications, 5+ years in the field, and the ability to manage cross-functional