Field Marketing Manager: Patient Access and Education

Boston Scientific; San Diego (CA); On-site; USD 95,000 - 120,000; Full time

Job summary

Boston Scientific seeks a Field Marketing Manager to accelerate adoption of key products and drive patient awareness in the assigned region. You will work with customers to position Boston Scientific as the partner of choice in therapeutic categories through localized marketing programs.

Responsibilities include increasing awareness among physicians and patients, identifying local market opportunities, and conducting education seminars and outreach.

Qualifications

• BA or BS degree required.
• 5 years’ experience in sales, account management, advertising/marketing or promotions.
• Proficiency with Microsoft Office Programs (Excel).
• Experience with sales and marketing databases is a plus.
• Must have demonstrated business partnering skills.
• Ability to build/create immediate rapport.
• Must be detail-oriented and proven ability to be organized.
• Creative outside-the-box thinker, persistent, and analytical.
• Self-driven and able to work independently.

Responsibilities

• Increase referring physician and patient awareness of disease states and treatment options.
• Identify local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships.
• Conduct patient education seminars and community outreach programs.
• Evaluate and implement co-marketing programs (using approved guidelines).
• Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed.
• Conduct in-office patient education tutorials.
• Develop and implement targeted patient outreach initiatives.
• Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians.
• Enable patient access to the right implanter.
• Address local market issues that limit patient access to trained implanters.
• Share best practices that improve efficiency and patient flow.
• Partner closely with territory managers and region managers in the assigned geographies.
• Clinical case/OR support - minimal

Skills

Rapport building

Detail-oriented

Organized

Creative thinker

Self-driven

Independent work

Education

BA or BS degree

Tools

Excel

Sales databases

Job description

Boston Scientific seeks a Field Marketing Manager to accelerate adoption of key products and drive patient awareness in the assigned region. You will work with customers to position Boston Scientific as the partner of choice in therapeutic categories through localized marketing programs.

Responsibilities include increasing awareness among physicians and patients, identifying local market opportunities, and conducting education seminars and outreach.