Field Marketing Specialist

Coloplast; Charlotte (NC); On-site; USD 96,000 - 145,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid time off

Flexible work options

Professional development programs

Bonuses and incentives potential

Job summary

Coloplast seeks a Field Marketing Specialist to drive local awareness and adoption of Guided Support Programs within targeted practices. You will manage program adoption, train staff, and coordinate materials and logistics across accounts.

Ideal candidates have 3+ years in medical tech marketing, strong analytical skills, and the ability to travel up to 75% including overnights. You’ll report metrics to Marketing and work with Sales to align strategic targets.

Qualifications

• BA or BS degree.
• 3+ years of medical tech experience with proven success.
• Entry level field marketing skills required.
• Reporting, strategic planning and project management skills at account, regional and national level.
• Strong business acumen and analytical skills.
• Knowledge of current and new healthcare industry trends, technologies, competitors and in the market.
• Pro-active; high-performance and results orientation.
• Ability to travel including overnights and weekends, driving and domestic flights up to 75%.

Responsibilities

• Oversee adoption, implementation, site activation and follow-up for marketing programs to targeted accounts.
• Train target accounts and staff on program roles, logistics, calls, scheduling, and insurance verification.
• Track and report standardized program metrics to Marketing.
• Develop and maintain relationships with HCPs and practice staff.
• Assist with creation and updating of marketing materials for programs.
• Test new program materials and provide feedback to Marketing.
• Gather and report customer intelligence to Marketing and Sales.
• Apply analytics and strategy to accounts, drawing insights from data.
• Collaborate with Reimbursement and Benefits and Guided Support Specialists.
• Communicate regularly with sales to align on targets and goals.
• Travel to meet HCPs and patient representatives to discuss initiatives.
• Adhere to ethical standards and Coloplast policies.
• Other duties as assigned.

Skills

Field marketing

Project management

Strategic planning

Analytical skills

Business acumen

Healthcare industry knowledge

Travel readiness

Education

BA or BS degree

Job description

The Field Marketing Specialist (FMS) is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Guided Support Programs designed to help navigate and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff, to adopt and successfully implement the Coloplast Guided Support Programs within their respective practices.

Major Areas of Accountability

• Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow-up for specific marketing programs to the selected target list of accounts
• Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include, program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
• Tracks and reports standardized program metrics to Marketing
• Develops and maintains relationships with HCPs and key practice/office staff. This includes existing customer base as well as identifying new targets
• Assists with and serves as project manager for the creation and updating of marketing materials as needed and any for upcoming program launches
• Tests new program materials and provides feedback to Marketing team
• Gathers and reports on customer intelligence and feedback to Marketing and Sales teams
• Applies analytics and strategy to the role and to each account by being metric-driven and by drawing insight from complex marketing data
• Conducts business to the highest ethical and professional standards; complies with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
• Travels to meet with and train HCPs, and customer representatives (in health care facilities and other venues) to discuss marketing initiatives and other duties in the job
• Communicate regularly with sales team and sales management to align on strategic targets and goals
• Ability to communicate directly with patients if required
• Collaborates with internal and other field marketing teams such as Reimbursement and Benefits and Guided Support Specialists
• This role will not be directly responsible for case coverage, territory sales planning, competitive conversion, clinical support, or any sales related responsibilities
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
• Other job duties as assigned

Basic Qualifications

• BA or BS degree
• 3+ years of medical tech experience with proven success
• Entry level field marketing skills required
• Reporting, strategic planning and project management skills at account, regional and national level
• Strong business acumen and analytical skills
• Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
• Pro-active; high-performance and results orientation
• Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
• Ability to travel including overnights and weekends, driving and domestic flights up to 75%

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
• Competitive Compensation: The compensation range for this position is $96,346 - $144,519. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world ‘´ ’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward ‘– ’ we explore, learn and look for new ways of doing things.

Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

Coloplast Group - Holtedam 1 - Humlebaek - DK 3050 - Denmark