Brooklyn Field Marketing Specialist: In-Store Growth

Fernway; New York (NY); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

13 paid holidays

Up to 3 weeks PTO

Health, dental, vision insurance

401(k) with match

Gym membership reimbursements

Job summary

Fernway is seeking a detail-oriented Field Marketing Specialist to support the Field Marketing Manager in executing strategic initiatives in and around Brooklyn, NY. You will ensure top-tier in-store execution, foster relationships with retailers and consumers, and provide critical marketing support to retail partners to drive brand awareness and sales growth.

The role focuses on managing displays, promotions, and events, while coordinating with sales teams to align field marketing with business

Qualifications

• 2+ years of experience in brand marketing, event planning, or a similar role.
• Strong time-management and organizational skills.
• Highly approachable and team-oriented personality.
• Strong attention to detail and a passion for execution.
• Proficiency in Hubspot and/or other CRM platforms.
• Social media proficiency (Instagram, Facebook, LinkedIn).
• Experience with Canva or Adobe Creative Suite is a plus.

Responsibilities

• Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners.
• Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns.
• Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge.
• Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products.
• Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards.
• Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives.
• Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions.
• Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations.
• Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level.
• Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines.
• Target Work Schedule: Tuesday to Saturday's (Sunday + Monday off)
• Tuesday & Wednesday: Flex (office/field) days to schedule pop ups, organize marketing material, meet with retail marketing partners, account maintenance
• Thursday, Friday & Saturday: Field days focused on visual merchandising, pop-ups, events & trainings

Skills

Brand marketing

Event planning

Time management

Team orientation

Attention to detail

CRM platforms

Social media

Canva

Adobe Creative Suite

Tools

HubSpot

Canva

Adobe Creative Suite

Job description

Fernway is seeking a detail-oriented Field Marketing Specialist to support the Field Marketing Manager in executing strategic initiatives in and around Brooklyn, NY. You will ensure top-tier in-store execution, foster relationships with retailers and consumers, and provide critical marketing support to retail partners to drive brand awareness and sales growth.

The role focuses on managing displays, promotions, and events, while coordinating with sales teams to align field marketing with business