Field Marketing Specialist - Beverly, MA

Anywhere Real Estate; Beverly (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

Coldwell Banker Realty in Beverly, MA seeks a Field Marketing Specialist to support agents with strategic marketing and brand initiatives. You will help agents craft digital strategies, optimize online presence, and promote our Core 4 value proposition across branches and regions.

The role requires strong project management, excellent communication, and the ability to train agents through workshops and personalized sessions.

Qualifications

• 2+ years in marketing, creative agency, or communications (field marketing preferred).
• Real estate industry experience preferred.
• Strong Microsoft Office skills; ability to learn other tools.
• Basic understanding of paid social media campaign development.
• Strong presentation, writing and public-speaking skills.
• Ability to prioritize work and meet deadlines.

Responsibilities

• Identify and prioritize agents needing strategic marketing and brand support.
• Consult with agents on personal marketing strategies and Core 4 pillars.
• Help agents build a digital marketing strategy using social media and online presence.
• Review agents' digital scorecard and identify opportunities for improvement.
• Provide issue resolution and one-on-one assistance to agents as needed.
• Plan and promote marketing workshops and trainings in-office and online.
• Support multiple offices regionally; attend meetings and events and assist with campaigns.
• Onboard newly affiliated agents and assist with recruiting presentations.
• Collaborate with creative team on local recruiting and ad campaigns.
• Attend regional marketing meetings and training sessions; report on initiatives.

Skills

Marketing strategy

Digital marketing

Public speaking

Presentations

Office suite

Paid social media

Project management

Communication

Tools

Microsoft Office

CRM software

Job description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Specific job duties include:

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
• Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
• Working with the creative team to create and manage local recruiting and ad campaigns
• Attending and participating in regional marketing meetings and/or training sessions
• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards

Travel requirements include:

• Weekly local travel to multiple assigned offices within a specified region 5 days a week.

The ideal candidate will have:

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles
• Experience working effectively within a multi-functional and multi-location environment

Candidates for the position must have:

• 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience preferred
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

Coldwell Banker Realty (https://www.coldwellbanker.com/) represents Coldwell Banker’s company-owned brokerage offices, with a roster of more than 44,700 affiliated agents across the U.S. They handle 153+ billion in annual sales volume and serve as operational hubs for training, marketing, and regional leadership. Coldwell Banker Realty is a subsidiary of Compass International Holdings.

Compass International Holdings (https://www.compassinternationalholdings.com/) is a global real estate services company empowering real estate professionals with everything they need to realize their entrepreneurial potential. With a presence in every major U.S. city and approximately 120 countries and territories, Compass International Holdings serves millions of buyers and sellers through a portfolio of some of the most recognized and iconic brands: @properties (https://www.atproperties.com/) , Better Homes and Gardens® Real Estate, (https://www.bhgre.com/) CENTURY 21 ®, Christie's International Real Estate (https://www.christiesrealestate.com/) , Coldwell Banker (https://www.coldwellbanker.com/) ®, Compass (https://www.compass.com) , Corcoran (https://www.corcoran.com/) ®, ERA (https://www.era.com/) ®, and Sotheby's International Realty (https://www.sothebysrealty.com) ®. In addition to brokerage services, Compass International Holdings offers integrated services, such as mortgage, title, insurance, escrow, and relocation.

• NYSE: COMP
• 340,000 Real Estate Professionals
• 2,000+ independently owned and operated brokerages
• 120 countries and territories

EEO Statement: EOE including disability/veteran