Field Marketing Specialist - Westport, CT

Compass International Holdings; Westport (CT); On-site; USD 60,000 - 90,000; Full time

Job summary

Coldwell Banker Realty is seeking a Field Marketing Specialist to support local real estate agents by implementing marketing strategies, content, and branding that reflect our Core 4 value proposition.

You will travel weekly to different offices, deliver coaching sessions, and translate corporate marketing initiatives into practical guidance for agents with varying tech comfort levels. This role blends marketing with project management to drive agent success.

Qualifications

• 2+ years in marketing, a creative agency, or communications.
• Real estate industry experience preferred, not required.
• Comfortable with Microsoft Office and quick to pick up new platforms and tools.
• Working knowledge of paid social campaign basics.
• Strong presentation, writing, and public speaking skills.
• Track record of managing multiple priorities and deadlines.

Responsibilities

• Partner with branch managers to identify agents needing strategic marketing support.
• Run one-on-one and small group sessions to build agents' personal marketing strategy.
• Translate corporate marketing initiatives into practical guidance for agents.
• Conduct digital scorecard reviews and turn findings into action plans.
• Build social media strategy for agents, including organic content and paid campaigns.
• Support office and market campaigns, events, and press features.
• Onboard newly affiliated agents and run monthly trainings/workshops.

Skills

Marketing experience

Public speaking

Presentation skills

Project management

Social media basics

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This role protects our brand while making our agents look - and perform - like the best in the market. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our "Core 4").

This role is in office 5 days a week and will support different offices in the area. You will be expected to travel to different offices on a regular weekly basis. We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Core Responsibilities

• Agent Strategy & Coaching
  • Partner with branch managers and leadership to identify which agents need strategic marketing support
  • Run one-on-one and small group sessions to build out agents' personal marketing strategy - content, brand, and positioning
  • Translate corporate marketing initiatives into practical, no-jargon guidance agents can actually use, regardless of their comfort level with tech
  • Conduct digital scorecard reviews (social presence, online reputation, testimonials) and turn findings into an action plan
• Content & Campaigns
  • Help agents build a real social media strategy - organic content, paid social, Reels, and review/testimonial promotion
  • Work with the creative team on local recruiting campaigns
  • Support office and market-level campaigns: awards recognition, agent spotlights, community events, and press features
• Onboarding & Training
  • Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
  • Build and run a monthly calendar of workshops and trainings (in-person and virtual) on topics agents can use to grow their business - social media, AI tools, lead gen, personal branding
  • Present at office meetings and regional trainings
• Recruiting Support
  • Build personalized recruiting presentations for VIP prospective agents and present alongside the branch manager
  • Support office staff and recruiters with candidate outreach and welcome communications
• Operations & Compliance
  • Communicate regularly with your Field Marketing Manager and local leadership on wins, roadblocks, and regional priorities
  • Stay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and CB brand identity standards
  • Manage multiple offices and competing deadlines

What Makes Someone Great At This

• You can walk into a room of agents with wildly different tech comfort levels and make everyone feel like the material was built for them
• You think like a marketer and a project manager
• You're comfortable being the face of marketing across multiple offices
• You write and present well

What You'll Need

• 2+ years in marketing, a creative agency, or communications (field marketing experience is a strong plus)
• Real estate industry experience preferred, not required
• Comfortable with Microsoft Office, and quick to pick up new platforms and tools
• Working knowledge of paid social campaign basics
• Strong presentation, writing, and public speaking skills
• A track record of managing multiple priorities and deadlines

Logistics

• In-office 5 days/week with regular weekly travel to assigned offices in the region