Field Marketing Specialist - New Haven, CT

Compass International Holdings; North Haven (CT); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) plan with company match

Paid Time Off and Holidays

Family & Paternity Leave

Life Insurance

LinkedIn Learning access

Employee Discounts

Job summary

Coldwell Banker Realty in the United States seeks a Field Marketing Specialist to support local real estate agents by leveraging Coldwell Banker’s programs and technology to grow their business. This role helps protect the brand and showcase our Core 4 value proposition for agents.

You will work with branch managers to identify agents needing marketing and brand support, conduct group and one-on-one sessions, and help agents build digital marketing strategies across social media and online

Qualifications

• 2+ years in marketing, creative agency, or communications (field marketing preferred).
• Prior real estate industry experience preferred.
• Strong presentation, writing and public-speaking skills.

Responsibilities

• Partner with branch managers to identify agents needing marketing and brand support.
• Consult with agents on personal marketing strategies through sessions, showing Core 4 concepts.
• Help agents build digital marketing strategies including social media and online presence.

Skills

Marketing experience

Project management

Communication

Microsoft Office

Design principles

Public speaking

Tools

Microsoft Office

Job description

Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Specific job duties include:

• Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
• Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
• Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
• Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
• Providing issue resolution and one-on-one assistance to agents as needed
• Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
• Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
• Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
• Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
• Working with the creative team to create and manage local recruiting and ad campaigns
• Attending and participating in regional marketing meetings and/or training sessions
• Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
• Submitting consistent competitive intelligence samples to the recruiting intelligence portal
• Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS requirements; MLS and all Coldwell Banker identity standards

Travel requirements include:

• Ability to, and an environment conducive for, work from home a day or two a week.
• Weekly local travel to multiple assigned offices within a specified region.

The ideal candidate will have:

• Strong project management skills
• Ability to follow direction with solid critical thinking and problem-solving skills
• Ability to communicate effectively and professionally with employees and agents
• Demonstrate a solid understanding of basic design principles
• Experience working effectively within a multi-functional and multi-location environment

Candidates for the position must have:

• 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
• Prior real estate industry experience preferred
• Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
• Basic understanding of paid social media campaign development
• Strong presentation, writing and public-speaking skills
• Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure

We are proud to offer a comprehensive benefits package to our employees including:

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
• 401(k) savings plan with company match
• Paid Time Off to Include Holidays , Vacation Time, and Sick Time
• Paid Family & Paternity Leave
• Life Insurance
• Business Travel Accident Insurance
• All employees receive access to LinkedIn Learning
• Employee Referral Program
• Adoption Assistance Program
• Employee Assistance Program
• Health and Wellness Program and Incentives
• Employee Discounts
• Employee Resource Groups