Field Marketing Manager

Birdeye; Dallas (TX); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

100% Employer‑paid health plans

Flexible PTO

401(k) with company match

Flexible work from home options

Maternity & Paternity Leave

Employee Resource Groups

Dynamic, fast-growing organization

Job summary

Birdeye is seeking a Field Marketing & Events Manager (North America) to drive pipeline through high-impact, in-person events and tradeshows across major U.S. markets. The role partners with Sales and Customer Success to execute against target accounts and to generate pre-event meetings, while supporting national programs.

This hands-on position reports to the Director of Field Marketing. The ideal candidate excels at end-to-end event management, ROI tracking, and cross-team coordination in a

Qualifications

• Experience leading field marketing programs and coordinating large-scale events.
• Strong ABM-style outreach and pipeline generation experience.
• Ability to manage budgets, vendors, and on-site execution.

Responsibilities

• Own field events end-to-end from concept to post-event ROI.
• Collaborate with Sales to support target accounts and outbound outreach.
• Coordinate with RevOps, Design, Product Marketing, and Customer Marketing for alignment.
• Track registrations, attendance, meetings, and revenue impact; maintain event trackers.

Skills

Field marketing

Event management

ABM

Budgeting

Pipeline awareness

Cross-functional collaboration

Job description

Field Marketing & Events Manager (North America) – Birdeye

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel-KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi-location brands.

About the Role

Birdeye is looking for a Field Marketing & Events Manager (this is an individual contributor role) to help drive pipeline through high-impact, in-person events and tradeshows across key U.S. markets. This role partners closely with Sales and Customer Success, particularly the upmarket and enterprise teams, to execute against defined target account lists, support focused outreach strategies, and drive pre-event meeting generation, while also supporting larger regional and national field marketing programs as needed.

In addition to owning event execution, this role plays a critical part in ensuring we’re getting the right people in the room and turning events into meaningful pipeline. This is a hands‑on role for someone who understands how field marketing directly impacts revenue and is comfortable operating in a fast‑paced, highly collaborative environment. This role reports to the Director of Field Marketing.

Key Responsibilities

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on‑site, and tracking post-event ROI and pipeline impact.
• Partner closely with Sales to execute against target account lists and support account‑specific outreach
• Build and support targeted outreach strategies to drive pre‑event meeting generation (ABM‑style approach)
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on‑site execution
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution
• Work alongside Sales to track outreach progress and ensure meetings are scheduled ahead of each event
• Track and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact
• Maintain organized event trackers, timelines, and post‑event recaps
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations

Requirements

Key Responsibilities

• Own field events end-to-end, from developing the event concept and managing budgets, vendors, and logistics, to aligning with Sales, executing on‑site, and tracking post-event ROI and pipeline impact.
• Partner closely with Sales to execute against target account lists and support account‑specific outreach
• Build and support targeted outreach strategies to drive pre‑event meeting generation (ABM‑style approach)
• Manage all event logistics including venues, vendors, catering, AV, signage, shipping, and on‑site execution
• Coordinate with internal teams including RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution
• Work alongside Sales to track outreach progress and ensure meetings are scheduled ahead of each eventTrack and report on event performance, including registrations, attendance, meetings, pipeline influenced, and revenue impact
• Maintain organized event trackers, timelines, and post‑event recaps
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations

Why You’ll Join Us

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

Benefits

• 100% Employer‑paid benefit plans available for employees with multiple health plan options (HSA, PPO)
• Flexible PTO
• 401(k) with company match
• Flexible work from home options available
• Maternity & Paternity Leave
• Employee Resource Groups - network with like‑minded "Birds"
• Abundant opportunities that come with a dynamic and fast‑growing organization!