Field Marketing Specialist

FPT Americas; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

FPT Americas is seeking a Field Marketing Specialist to amplify brand visibility and revenue through hands-on regional events and targeted campaigns. You will organize events, manage logistics, and collaborate with sales to generate leads while tracking ROI.

In this role, you will work with cross-functional teams and the global marketing group to ensure consistent messaging, optimize programs, and drive demand generation across regional markets. A proactive, detail-oriented approach is essential.

Qualifications

• 3–5 years of B2B marketing experience, with at least 2 years in event/field marketing.
• Bachelor's degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience.
• Ability to regularly lift and/or move up to 35 pounds.
• Up to 25% travel.
• Strong understanding of B2B demand gen and pipeline measurement.
• Self-starter with strong organizational skills.
• Excellent project management and communication skills (verbal and written).
• Highly detail-oriented.

Responsibilities

• Plan and co-create regional and industry-focused event project plans, budgets, and timelines.
• Collaborate with content, digital, and partner marketing to execute event and marketing priorities.
• Develop communications plans for social media and email to support sales and solutions at events.
• Create presentations aligned with business priorities with sales and solutions teams.
• Coordinate with global marketing at headquarters to align messaging and branding.
• Nurture vendor relationships and negotiate rates.
• Support marketing campaigns and demand generation activities.
• Measure marketing-influenced pipeline, leads, and ROI; track budgets.

Skills

B2B marketing

Event/field marketing

Demand generation

Pipeline measurement

Project management

Communication

Organizational skills

Cross-functional collaboration

Self-starter

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce (Sales Cloud)

Salesforce Marketing Cloud/Pardot

Job description

Reports to: Field Marketing Manager, FPT Americas

About the Role

We're seeking a high-energy, highly motivated Field Marketing Specialist to help increase brand awareness and support overall revenue growth through targeted marketing activities.

In this hands-on role, you will be responsible for organizing events, managing logistics, collaborating with sales teams to generate leads, and tracking event ROI. Typical day-to-day tasks include coordinating vendors, developing event communications, working with cross-functional teams to align priorities, and ensuring seamless execution of B2B field marketing campaigns.

Your efforts will directly drive brand visibility and contribute to achieving our quarterly revenue targets, making a meaningful impact on the company’s success.

Key Responsibilities

Marketing Events

• Co-create and execute regional and industry-focused event project plans, budgets, and timelines
• Collaborate with team members across content, digital, and partner marketing to execute on event and marketing priorities
• Develop marketing communications plans for social media and email to support sales and solutions team members attending events
• Work closely with sales, solutions team members, partners and customers to develop presentations aligned with business priorities
• Partner with the global marketing team at FPT's headquarters in Vietnam to ensure alignment of corporate messaging and branding with local efforts
• Nurture positive vendor relationships and negotiate rates

Marketing Campaigns

• Utilize marketing intelligence platforms to support sales and regional marketing efforts
• Create and execute campaign content for demand generation and lead nurturing
• Support account-based marketing efforts
• Develop, track and manage event-related budgets
• Measure, track and report on marketing-influenced pipeline, leads, and ROI
• Continuously optimize programs based on performance data and feedback

Qualifications & Experience

Required

• 3-5 years of B2B marketing experience, with at least 2 years in event/field marketing
• Bachelor's degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience
• Ability to regularly lift and/or move up to 35 pounds
• Reliable transportation (if located in Atlanta)
• Up to 25% travel
• Strong understanding of B2B demand gen and pipeline measurement
• Self-starter with strong organizational skills
• Excellent project management and communication skills (verbal and written)
• Highly detail-oriented
• Proven ability to drive results while working with cross-functional teams
• Comfortable operating in a fast-paced, often ambiguous, remote environment

Preferred

• Background in IT services, consulting, SaaS, or enterprise tech
• Data-driven mindset with experience reporting on field marketing ROI
• Proficiency with Salesforce (Sales Cloud and Marketing Cloud/Pardot)