Marketing Manager

On Deck Concepts; Bedford (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

On Deck Concepts is seeking an experienced Local Store Marketing (LSM) Manager to lead the development and execution of local marketing strategies across our restaurant system. This person will own the structure of our Local Store Marketing program—developing the programs, tools, training, expectations, and accountability that allow our restaurants to win within their individual communities.

They will work with GMs, Area Directors, teams, schools, businesses, and local partners to drive traffic

Qualifications

• 5+ years of experience in field marketing, local store marketing, restaurant marketing, hospitality or related disciplines.
• Experience supporting multiple locations or territories.
• Proven track record of driving traffic, sales or customer acquisition.
• Experience coaching or influencing restaurant managers, field teams, ambassadors, or similar.
• Experience building ambassador, street team or grassroots programs preferred.
• Strong understanding of restaurant operations and fast-paced environments.
• Highly organized, accountable and action-oriented with strong follow-through.
• Comfortable using data and reporting to evaluate marketing effectiveness.
• Excellent written and verbal communication skills.
• Bachelor’s degree preferred but not required with relevant experience.
• Reliable transportation and willingness to travel regularly in the DFW market.
• Flexibility to work evenings and weekends for community events and activations.

Responsibilities

• Own and continuously improve the Local Store Marketing strategy across all locations.
• Develop scalable LSM programs to drive guest traffic, frequency, sales and brand awareness locally.
• Build calendars, playbooks, toolkits, and activation plans for consistent restaurant execution.
• Identify opportunities in each trade area and create market-specific plans.
• Partner with Marketing leadership to align local initiatives with broader campaigns.
• Coach General Managers and restaurant leaders; conduct market visits and training.
• Build strategic relationships with schools, businesses, community partners, and local actors.
• Establish KPIs for LSM and report on participation, outreach, and ROI.

Skills

Field marketing

Local store marketing

Restaurant marketing

Hospitality marketing

Grassroots marketing

Community marketing

Program development

Training/coaching

Data-driven marketing

Relationship building

Education

Bachelor's degree in Marketing, Communications, or Business

Job description

On Deck Concepts is looking for an experienced, highly motivated Local Store Marketing (LSM) Manager to lead the development and execution of local marketing strategies across our restaurant system.

This person will own the structure of our Local Store Marketing program—developing the programs, tools, training, expectations, and accountability that allow our restaurants to win within their individual communities. They will work directly with General Managers, Area Directors, restaurant teams, schools, businesses, sports organizations, community partners, and local ambassadors.

Key Responsibilities

Local Store Marketing Strategy

• Own and continuously improve the On Deck Concepts Local Store Marketing strategy across all restaurant locations.
• Develop scalable LSM programs designed to drive guest traffic, frequency, sales, and brand awareness at the local level.
• Build seasonal and ongoing programs around high‑value opportunities including schools, youth and high school sports, businesses, offices, universities, hotels, apartments, community organizations, and local events.
• Identify unique opportunities and challenges within individual restaurant trade areas and develop market‑specific plans to address them.
• Partner with the Director of Marketing to ensure local initiatives support broader brand campaigns, promotions, and business priorities.
• Develop LSM calendars, playbooks, toolkits, and activation plans that restaurants can execute consistently.

Restaurant Coaching & Accountability

• Serve as the primary marketing partner to General Managers, Area Directors, and restaurant leadership for Local Store Marketing.
• Conduct regular restaurant and market visits to identify opportunities, coach teams, and ensure LSM programs are executed effectively.
• Train restaurant leaders to identify local opportunities, build community relationships, and execute successful LSM initiatives.
• Establish clear expectations for restaurant participation and follow up consistently on commitments, activities, and results.
• Identify high‑performing restaurants and programs and scale best practices across the organization.

Community & Partnership Development

• Build strategic relationships with businesses, schools, athletic programs, booster clubs, universities, apartment communities, hotels, chambers, nonprofit organizations, and other local partners.
• Identify opportunities for restaurant partnerships, catering, group dining, fundraisers, watch parties, community events, and other traffic‑driving programs.
• Develop programs that position BoomerJack’s as an active, recognizable, and valuable member of each restaurant’s community.
• Pursue partnerships that have long‑term value rather than focusing solely on one‑time transactions or giveaways.
• Represent BoomerJack’s at community meetings, networking events, sporting events, and other relevant opportunities.

Measurement & Reporting

• Establish meaningful KPIs for Local Store Marketing programs and ambassador activity.
• Track program participation, community outreach, partnership development, offer redemption, event performance, guest traffic, and other available indicators of impact.
• Evaluate programs based on results and ROI—not simply activity completed.
• Provide regular updates to leadership highlighting wins, opportunities, challenges, and recommended next steps.

Qualifications

• 5+ years of experience in field marketing, local store marketing, restaurant marketing, hospitality marketing, grassroots marketing, community marketing, or a related discipline.
• Experience supporting multiple locations or territories strongly preferred.
• Demonstrated experience developing and executing programs that drive traffic, sales, or customer acquisition.
• Experience coaching, training, or influencing restaurant managers, field teams, ambassadors, or other decentralized teams.
• Previous experience building or managing an ambassador, street team, field marketing, or grassroots marketing program strongly preferred.
• Strong understanding of restaurant operations and the ability to build programs that work in a fast‑paced restaurant environment.
• Highly organized, accountable, resourceful, and action‑oriented with strong follow‑through.
• Comfortable using data and reporting to evaluate marketing effectiveness and make recommendations.
• Excellent written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred but not required with relevant experience.
• Reliable transportation and the ability to travel regularly throughout the DFW market required.
• Flexibility to work occasional evenings and weekends based on community events, restaurant activations, and business needs.