Assistant Manager, Marketing Planning & Execution

SoTalent; Miami (FL); On-site; USD 60,000 - 75,000; Full time

Job summary

SoTalent is seeking an Assistant Manager, Marketing Planning & Execution to support the delivery of national marketing campaigns, promotional initiatives, and menu launches by coordinating cross-functional activities and ensuring projects are executed on schedule.

The role collaborates with Marketing, Operations, Digital, Technology, Culinary, Communications, and Creative teams to translate marketing strategies into effective execution across restaurant and franchise networks.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of experience in marketing, project coordination, operations support, or a related role.
• Experience in QSR, retail, franchising, or multi-site consumer industry is advantageous.
• Strong project coordination and organisational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• High attention to detail and strong problem-solving abilities.
• Ability to collaborate effectively with cross-functional stakeholders.

Responsibilities

• Coordinate the execution of national marketing campaigns, menu launches, and promotional initiatives.
• Maintain project timelines, monitor milestones, and track deliverables across cross-functional teams.
• Identify project risks, elevate issues where required, and support timely resolution.
• Coordinate the implementation, testing, and validation of promotional offers with technology and digital teams.
• Maintain promotional calendars, offer documentation, and version control records.
• Support post-launch reviews by compiling performance data and documenting key learnings.
• Gather business requirements and maintain project documentation, including meeting notes, action logs, and status updates.
• Assist in the development and distribution of internal communications, execution guides, FAQs, and operational toolkits.
• Collaborate with Marketing, Operations, Technology, Digital, Culinary, Creative, and Communications teams to ensure consistent programme execution.
• Support continuous improvement initiatives by identifying opportunities to enhance marketing execution processes.

Skills

Cross-functional collaboration

Project coordination

Marketing execution

Education

Bachelor's degree in Marketing, Business, or related field

Job description

The Assistant Manager, Marketing Planning & Execution supports the delivery of national marketing campaigns, promotional initiatives, and menu launches by coordinating cross-functional activities and ensuring projects are executed accurately and on schedule. The role works closely with Marketing, Operations, Digital, Technology, Culinary, Communications, and Creative teams to translate marketing strategies into effective execution across restaurant and franchise networks.

Key Responsibilities

• Coordinate the execution of national marketing campaigns, menu launches, and promotional initiatives.
• Maintain project timelines, monitor milestones, and track deliverables across cross-functional teams.
• Identify project risks, elevate issues where required, and support timely resolution.
• Coordinate the implementation, testing, and validation of promotional offers with technology and digital teams.
• Maintain promotional calendars, offer documentation, and version control records.
• Support post-launch reviews by compiling performance data and documenting key learnings.
• Gather business requirements and maintain project documentation, including meeting notes, action logs, and status updates.
• Assist in the development and distribution of internal communications, execution guides, FAQs, and operational toolkits.
• Collaborate with Marketing, Operations, Technology, Digital, Culinary, Creative, and Communications teams to ensure consistent programme execution.
• Support continuous improvement initiatives by identifying opportunities to enhance marketing execution processes.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4 years of experience in marketing, project coordination, operations support, or a related role.
• Experience within the quick service restaurant (QSR), retail, franchising, or multi-site consumer industry is advantageous.
• Strong project coordination and organisational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• High attention to detail and strong problem-solving abilities.
• Ability to collaborate effectively with cross-functional stakeholders.