Field Marketing - Senior Manager / Associate Director

Veeva Systems, Inc.; Newark (NJ); Hybrid; USD 100,000 - 175,000; Full time

Job summary

Join a mission-driven organization as a Senior Manager / Associate Director of Field Marketing. This role offers the chance to shape integrated marketing strategies and collaborate with cross-functional teams to drive demand generation and digital marketing initiatives. With a focus on customer success and employee growth, you will have the opportunity to make a significant impact in a fast-paced environment. Enjoy the flexibility of a Work Anywhere culture, where you can thrive in your ideal work setting. Be part of a pioneering company that balances profit with purpose, contributing to the life sciences sector and enhancing the lives of patients globally.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Flexible PTO

Company Paid Holidays

1% Charitable Giving Program

Qualifications

• 10+ years of experience in enterprise software marketing.
• Exceptional communication and organizational skills required.
• Expert in Microsoft Office tools.

Responsibilities

• Own integrated marketing strategy and collaborate with teams.
• Create and execute Account-Based Marketing initiatives.
• Track and optimize marketing programs for effectiveness.

Skills

Enterprise Software Marketing

Communication Skills

Organizational Skills

Attention to Detail

Social Media Marketing

Education

Bachelor's Degree

Master's Degree

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Marketo

Sigma

Job description

Field Marketing - Senior Manager / Associate Director

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Veeva is seeking a Senior Manager / Associate Director of Field Marketing. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a fast-paced environment, this could be a great role for you.

What You'll Do

• Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
• Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
• Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Design & execute 1:Few Account-Based Marketing (ABM) initiatives
• Track, analyze, and optimize programs and ABM initiatives
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
• Build and maintain a complete and accurate account and contact database

Requirements

• 10+ years of enterprise software marketing experience
• Exceptional communication, writing, and organizational skills
• Well organized with very high attention to detail
• Expert in Microsoft Word, PowerPoint, and Excel
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Proficient in delivering content via social media tools, including LinkedIn and Twitter
• Working knowledge of Sigma, and marketing automation platform experience (Marketo)
• Growth minded and a team player with a positive attitude

Nice to Have

• Experience in administration, project coordination, and marketing operations
• Experience in a high growth software or technology company
• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• 1% charitable giving program

Compensation

• Base pay: $100,000 - $175,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.

“Veeva’s engineering teams take a pragmatic approach to software development. We offer an ideal environment for engineers who value focus, speed and integrity in their work.”