Field Marketing Manager (SF)

Baseten; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive equity

100% medical, dental, vision for you +

Flexible PTO + Winter Break

Paid parental leave

Fertility and family-building stipend

Company 401(k)

Learning from ML startups

Job summary

Baseten in San Francisco is seeking a Field Marketing Manager to lead regional marketing strategies behind sales goals, drive demand, and raise brand awareness in the SF/NYC tech ecosystems. You will develop regional plans, manage events, oversee budgets, and report on campaign performance. Travel up to 25% is required.

Strong experience in tech SaaS and proficiency with Salesforce/HubSpot are essential. You will collaborate with product marketing to align messaging and GTM strategies,

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of field marketing experience in tech or SaaS.
• Proven demand generation track record to meet pipeline goals.
• Strong understanding of sales processes.
• Proficiency with Salesforce and HubSpot.
• Excellent multi-project management and prioritization.
• Collaborative mindset and growth-oriented.
• Active use of AI tools to boost productivity.
• Willingness to travel up to 25%.

Responsibilities

• Develop and execute regional field marketing plans aligned with sales priorities and pipeline goals.
• Plan and manage events to drive demand and engage customers.
• Own program management including event logistics, budgets, and vendor coordination.
• Analyze and report on campaign effectiveness to optimize future initiatives.
• Collaborate with product marketing to align messaging and GTM strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build in-market brand presence.

Skills

Field marketing

Demand generation

Event planning

Sales process understanding

Project management

Collaboration

AI productivity tools

Travel readiness

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Job description

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem.

RESPONSIBILITIES

• Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
• Plan and manage events to drive demand, accelerate pipeline, and engage customers.
• Own program management, including event logistics, budget oversight, and vendor coordination.
• Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
• Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build brand presence in-market.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of experience in field marketing in the technology or SaaS industry.
• Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
• Strong understanding of sales processes.
• Proficiency with marketing tools such as Salesforce & HubSpot.
• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Collaboratively with a growth mindset.
• Strong interpersonal and communication skills with a collaborative mindset.
• You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
• Ability to travel up to 25% for events and meetings.

BENEFITS

• Competitive compensation, including meaningful equity
• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Fertility and family-building stipend through Carrot
• (U.S. only) Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).