Field Marketing Manager

The Consensus; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flexible PTO

Parental leave

401(k)

Job summary

Baseten seeks a Field Marketing Manager to lead regional marketing efforts in the New York area, aligning with sales goals and pipeline targets. You will craft and execute regional plans, manage events, and optimize campaigns to boost demand and brand visibility.

The role requires a 5–7 year track record in tech/SaaS field marketing, strong collaboration, and proficiency with Salesforce and HubSpot. Travel up to 25% is expected.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of field marketing experience in technology or SaaS.
• Proven track record delivering and optimizing demand generation programs.
• Strong understanding of sales processes.
• Proficiency with Salesforce and HubSpot.
• Excellent project management and ability to multitask.
• Collaborative with a growth mindset and strong communication.

Responsibilities

• Develop and execute regional field marketing plans aligned with sales priorities and pipeline goals.
• Plan and manage events to drive demand, accelerate pipeline, and engage customers.
• Own program management including event logistics, budget oversight, and vendor coordination.
• Analyze and report campaign effectiveness and provide insights to optimize future initiatives.
• Collaborate with product marketing to align messaging and go‑to‑market strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build brand presence in‑market.

Skills

Field marketing

Demand generation

Project management

Collaboration

Communication

Growth mindset

AI productivity tools

Education

Bachelor’s degree in Marketing/Business or related field

Tools

Salesforce

HubSpot

Job description

ABOUT BASETEN

Baseten powers mission‑critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting‑edge models into production. We’re growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

ABOUT THE ROLE

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York tech ecosystem.

RESPONSIBILITIES

• Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
• Plan and manage events to drive demand, accelerate pipeline, and engage customers.
• Own program management, including event logistics, budget oversight, and vendor coordination.
• Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
• Collaborate with product marketing to align messaging and go‑to‑market strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build brand presence in‑market.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related field.
• 5‑7 years of experience in field marketing in the technology or SaaS industry.
• Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
• Strong understanding of sales processes.
• Proficiency with marketing tools such as Salesforce & Hubspot.
• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Collaboratively with a growth mindset.
• Strong interpersonal and communication skills with a collaborative mindset.
• You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
• Ability to travel up to 25% for events and meetings.

BENEFITS

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave.
• Fertility and family‑building stipend through Carrot.
• Company‑facilitated 401(k).
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward‑thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).