Field Marketing Manager: Guerrilla Campaigns & Demand

Pallet; San Francisco (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health, Vision & Dental

Life Insurance

Equity

401(k)

Learning stipend

Commuter benefits

Uber ride stipend

Remote office stipend

Daily catered lunches

Onboarding trip to SF HQ

Annual company offsites

Job summary

Pallet is building AI-driven tools to transform the physical economy, with a focus on field marketing that directly drives pipeline. The Field Marketing Manager will own end-to-end programs, from selecting events and logistics to post-event analysis, aligning with sales to maximize ROI and accelerate revenue.

The role requires 2-5 years in field marketing or related roles, strong project management, and hands-on execution in fast-moving environments.

Qualifications

• 2-5 years of field marketing, events, or related role.
• Ability to independently manage end-to-end events within 7-30 days.
• Strong project management and organizational skills with attention to detail.
• Experience managing event budgets and vendor relationships.
• Ability to analyze program performance and provide insights.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Execute up to three field programs per week, from planning to post-program analysis.
• Develop out-of-home, ABM, and guerrilla campaigns that reach target accounts.
• Manage event budgets across booths, sponsorships, travel, and swag.
• Partner with sales and marketing to align goals and outreach.
• Identify high-impact events aligned with Pallet ICP to maximize ROI.
• Analyze performance data to improve future programs.
• Build scalable playbooks and templates for repeatable execution.
• Share post-program insights to drive alignment and improvement.
• Stay calm under pressure and solve live-event challenges.

Skills

End-to-end events

Budget management

Field marketing strategy

Cross-functional collaboration

Project management

Data-driven marketing

Executive relationship building

Campaign creativity

Job description

Pallet is building AI-driven tools to transform the physical economy, with a focus on field marketing that directly drives pipeline. The Field Marketing Manager will own end-to-end programs, from selecting events and logistics to post-event analysis, aligning with sales to maximize ROI and accelerate revenue.

The role requires 2-5 years in field marketing or related roles, strong project management, and hands-on execution in fast-moving environments.