Field Marketing Manager - Bloomfield

Universal Technical Institute, Inc.; Bloomfield (NJ); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Competitive Insurance

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute, Inc. is seeking a Manager Field Marketing to lead local community events and school outreach, building relationships with employers, schools, and industry partners.

The role focuses on driving student recruitment and brand awareness through high-impact demonstrations, campus events, and partnerships. The position offers remote flexibility and emphasizes ROI, data-driven decisions, and collaboration with regional leaders to optimize event strategies and outcomes.

Qualifications

• Bachelor's degree in marketing, communications, or event management is preferred.
• Minimum of three years’ marketing or event management experience (onsite and offsite).
• Experience in cross-functional environments preferred.
• Experience in developing and negotiating sponsorships preferred.
• Experience in event planning with lead generation preferred.
• Knowledge of basic marketing and advertising disciplines required.
• Bilingual in English and Spanish preferred.

Responsibilities

• Coordinate recruitment events including career fairs, festivals, and campus open houses, transporting gear as needed.
• Drive enrollment growth by engaging prospective students at events with high-value leads.
• Develop local event strategies to optimize ROI and showcase STEM demonstrations.
• Build partnerships with industry partners and local employers to boost referrals.
• Track event performance and measure impact on inquiries and enrollments.
• Collaborate with regional leaders to adapt strategies based on data.
• Deliver engaging presentations and live demonstrations at schools and partner events.
• Maintain relationships with employers and schools to expand brand presence.
• Other duties as assigned.

Skills

Strong communication

Public speaking

Event coordination

Lead generation

Stakeholder engagement

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, or event management

Three years' marketing or event management experience

Cross-functional environment experience

Sponsorships experience

Event planning and lead generation experience

Marketing knowledge

Bilingual English/Spanish

Job description

The Manager Field Marketing is responsible for driving brand awareness and student recruitment through highly impactful and engaging community-focused event demonstrations around the local community including but not limited to, local high school presentations, campus events, industry-related events with employers, and community activations, such as car shows and festivals. This role is also responsible for building and maintaining strategic partnerships with local employers, educational providers, and industry leaders, further helping to enhance the school's presence and influence within the community.

Pay Range: $75,000 - $85,000

Location: Remote - Bloomfield, NJ

What We Offer

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities

• Schedule, coordinate and serve as representative for recruitment events, including career fairs, community festivals, dealership receptions, and campus open houses to include transporting company truck and trailer to events and setting up demonstrations
• Drive enrollment growth by identifying and engaging prospective students through events that deliver high-value leads, driving strong inquiry-to-start conversion rates
• Optimize event ROI by developing and executing local event strategies that generate the highest return on investment, including high school STEM demonstrations, employer-sponsored showcases, and campus-hosted experiences
• Build and leverage strategic partnerships by establishing strong relationships with industry partners, local employers, and high school staff to increase brand presence and student referrals
• Enhance event performance metrics through tracking and analyzing event success, measuring the impact on student inquiries, enrollments, and starts
• Collaborate with regional leaders to optimize strategies based on data insights
• Innovate and expand recruitment strategies by developing and testing new event formats and promotional tactics to continually improve student engagement and interest
• Deliver engaging presentations to include live demonstrations at high schools, community events and employer partner activations
• Establish strong relationships with industry partners, local employers, and high schools to increase brand presence and student referrals
• Other duties as assigned

Qualifications

Education / Experience

• Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum of three (3) years' experience in marketing or event management with a particular experience in onsite and offsite events (required)
• Minimum one (1) year of experience working in a cross-functional organizational environment (preferred)
• Minimum one (1) year experience with developing and negotiating sponsorship agreements (preferred)
• Minimum one (1) year of experience in event planning and execution background including lead generation (preferred)
• Knowledge of basic marketing & advertising disciplines (required)
• Bilingual in English and Spanish (preferred)

Licenses / Certifications

• Possess a valid state-issued driver's license; license class may vary based on state-specific requirements (required)
• Meet DOT requirements and pass a driving test (required)

Skills

• Strong communication skills across all business channels
• Skilled in operating and driving large vehicles (class 3)
• Skill and comfort with public speaking and facilitating presentations
• Strong attention to detail and focus on execution, follow-up and measurement of event success through analyzing metrics
• Communicate orally and in writing

Abilities

• Able and willing to:
• Communicate, think, learn, and reason
• Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
• Safely ambulate and/or maneuver when on-site at Company locations
• Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders
• Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
• Events may occur outdoors, creating exposure to variable weather conditions.
• This position is designated as Hybrid (combination of on campus and remote); Employees must meet minimum technical standards for eligibility and participation. Work environments may include exposure to student learning environments with a variety of conditions. Employees must be able to follow all safety precautions including the use of personal-protective equipment. Employees must also be able to adhere to site-specific safety procedures.
• Overnight and/or Local travel required (up to 80%)

Disclaimer

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race (including natural hair style or texture), color, religion (including religious dress or grooming practices), religious creed, national origin, ancestry, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, veteran or military status, citizenship status, marital status, physical or mental disability, medical condition, genetic information, gender, gender identity, gender expression, sexual orientation, or any other legally protected characteristic recognized under applicable federal, state, or local law.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.