Field Marketing Manager - AI & Developer Tools

Modal Labs; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Modal Labs in San Francisco is seeking a Field Marketing Manager to design and run programs that turn target accounts into active customers. You will partner with the Sales team to plan regional campaigns, host events for engineers and technical leaders, and drive pipeline attribution.

This hands-on role requires a track record of successful field programs at technical companies, comfort with KPIs, and the ability to manage multiple events, partners, and vendors while maintaining high standards.

Qualifications

• Track record running field programs at a technical company with outcomes.

Responsibilities

• Act as a strategic partner to Sales, aligning field programs with sales priorities and helping accelerate pipeline.
• Develop and execute account-based programs for named accounts with key stakeholders.
• Decide which industry conferences and sponsorships to invest in and manage execution.
• Plan and host high-touch events (1:1, 1:few) for prospects and customers with AEs.
• Own pre-event and post-event execution, including invitations, meeting bookings, and follow-up.
• Build co-marketing programs with VCs, accelerators, and ecosystem partners.
• Track program performance and use results to plan future investment.
• Own the VIP experience at Modal's flagship events, including Runtime.
• Build repeatable processes and playbooks as the team grows.

Skills

ABM

Data-driven marketing

CRM tools

Event management

Sales collaboration

Budgeting sponsorships

Vendor management

Measurement & reporting

AI/drifter tools background

Tools

CRM systems

Marketing automation

Attribution tools

Job description

Modal Labs in San Francisco is seeking a Field Marketing Manager to design and run programs that turn target accounts into active customers. You will partner with the Sales team to plan regional campaigns, host events for engineers and technical leaders, and drive pipeline attribution.

This hands-on role requires a track record of successful field programs at technical companies, comfort with KPIs, and the ability to manage multiple events, partners, and vendors while maintaining high standards.