AI Field Marketing Lead for Enterprise Accounts

modal; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Modal in San Francisco is hiring a Field Marketing Manager to build and run regional programs that turn target accounts into active customers. You will partner with Sales to plan campaigns, run events for engineers and technical leaders, and report on how programs contribute to pipeline and revenue.

This hands-on role requires experience running account-based field programs at a technical company, the ability to plan 1:1 and 1:few events, and a data-driven approach to optimization.

Qualifications

• Track record running field programs at a technical company with clear outcomes.
• Direct collaboration with Account Executives and willingness to share numbers.
• Ability to assess sponsorships for impact vs. spend with AI or developer tools experience helpful.
• Organized, self-directed, able to manage multiple events, partners and vendors.
• Experience producing events across formats from dinners to large conferences.
• Strong attention to detail and quality of every event and touchpoint.
• Comfort with data, CRM, attribution, and pipeline analysis.

Responsibilities

• Act as a strategic partner to Sales, aligning field programs with priorities and accelerating pipeline.
• Develop and execute account-based programs for named accounts with targeted touchpoints.
• Decide which industry conferences and sponsorships to invest in and manage attendance.
• Plan and host high-touch events for prospects and customers, in partnership with AEs.
• Own pre- and post-event execution, including invitations, bookings, and timely follow-up.
• Build co-marketing programs with VCs, accelerators, and ecosystem partners.
• Track program performance and use results to plan future investments.
• Own the VIP experience at Modal's flagship events, including Runtime.
• Create repeatable processes and playbooks as the team grows.

Skills

Field programs

Account-based marketing

ABM data reporting

Event planning

Sales collaboration

Marketing data analysis

AI marketing workflows

Tools

CRM systems

Marketing automation tools

Attribution modelling

Job description

Modal in San Francisco is hiring a Field Marketing Manager to build and run regional programs that turn target accounts into active customers. You will partner with Sales to plan campaigns, run events for engineers and technical leaders, and report on how programs contribute to pipeline and revenue.

This hands-on role requires experience running account-based field programs at a technical company, the ability to plan 1:1 and 1:few events, and a data-driven approach to optimization.