Field Marketing Manager

Cloudsmith; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Equity

Health insurance

Dental and vision insurance

Annual leave

Professional development budget

Job summary

Cloudsmith is seeking a Field Marketing Manager to own regional field marketing strategy, programs, and performance, directly driving pipeline growth and business outcomes. You will build and run integrated programs targeting DevOps, platform engineering, developer experience, security, and engineering audiences, from practitioners to executives.

This role focuses on high-impact regional programs, including hosted events, executive experiences, partner activations, community programs, and

Qualifications

• 3+ years of B2B SaaS field marketing experience driving pipeline and revenue outcomes.
• Hands-on end-to-end field programs including hosted events, trade shows, partner activations, workshops, and community programs.
• Strong collaboration with Sales, SDRs, and cross-functional teams to align on accounts and outreach.
• Experience with Product Marketing, ABM, Campaigns, and partners to align field activity with GTM priorities.
• Forecasting, measuring, and communicating program impact across sourced and influenced pipeline and ROI.
• Excellent project management within budgets, forecasts, and execution detail.
• Experience with Salesforce, HubSpot, and modern marketing workflows; comfortable with AI tools.

Responsibilities

• Own regional field marketing strategy aligned to sales priorities and GTM initiatives to drive pipeline.
• Plan and run field programs end-to-end: hosted events, executive experiences, partner activations, and trade shows.
• Deliver compelling attendee experiences; source speakers/partners and drive on-site engagement.
• Collaborate with Sales and SDR teams on target accounts, outreach, and follow-up to boost pipeline and engagement.
• Align field activity with ABM, product marketing, campaigns, and industry trends for maximum impact.
• Develop partner-led regional programs with technology partners to extend reach and pipeline.
• Measure KPIs, produce post-event analyses, and optimize strategy based on data.
• Manage budgets, forecasts, and testing of new formats, vendors, and channels.

Skills

B2B SaaS field marketing

Event program ownership

Sales and GTM partnerships

ABM alignment with campaigns

Forecasting ROI & KPIs

Cross-functional collaboration

Marketing tools proficiency

Strategic thinking

Tools

Salesforce

HubSpot

Asana

Modern marketing workflows

Job description

TL;DR: We’re looking for a field marketer who can own regional strategy, build high-impact programs, partner closely with Sales, and drive measurable pipeline and business impact across field marketing, events, and GTM initiatives.

About Cloudsmith

Cloudsmith is the world’s most powerful artifact management platform. Software organizations of all sizes rely on Cloudsmith to control and secure their software supply chains. Cloudsmith allows customers to manage curated private repositories that proxy public open-source software registries. Developers use these repositories as their trusted source for build artifacts. We support over 30 formats, including most popular languages, package managers, operating systems, and AI and container protocols.

We’re aimed at the enterprise, with built-in comprehensive security and advanced features for policy enforcement, integrations, and observability. Customers consider Cloudsmith to be critical infrastructure as a central part of their software build chain.

Cloudsmith is built by developers, for developers. We treasure the developer experience. The Tao of Cloudsmith expresses the values we live by every day. This is a special company, and now is a great time to join us.

The Role

As a Field Marketing Manager at Cloudsmith, you'll own regional field marketing strategy, program execution, and performance, directly driving pipeline growth and business outcomes. Reporting to the VP of Growth Marketing, you'll build and run integrated programs targeting DevOps, platform engineering, developer experience, security, and engineering audiences, from practitioners and managers through to executive stakeholders.

This role is primarily focused on delivering high-impact regional field programs, including hosted events, executive experiences, partner activations, community programs, and Cloudsmith’s presence at key trade shows and industry events. In addition to owning your region, you'll contribute to select global programs, campaigns, and GTM initiatives that scale across markets.

Key Responsibilities

• Own regional field marketing strategy. Build and execute a field marketing plan aligned to sales priorities, target accounts, and GTM initiatives, delivering regional programs that drive pipeline growth, account engagement, and business impact.

• Plan and run field programs end-to-end. Own the delivery of regional hosted events, executive experiences, partner activations, community programs, and trade show presence from strategy and planning through execution, on-site delivery, and post-event follow-up. Support global programs and events outside your region as needed.

• Deliver high-performing event attendee experiences. Develop messaging and communications for technical and executive audiences, source speakers and partners, design compelling on-site experiences, and drive strong engagement and measurable outcomes.

• Partner closely with Sales and SDR teams. Align on target accounts, territory priorities, and event strategy; enable outreach, invitations, and follow-up; and collaborate to drive pipeline creation, progression, and account engagement through field activity.

• Collaborate across Marketing and GTM teams. Align field programs with ABM, product marketing, campaigns, industry trends, and ecosystem opportunities to maximize program impact.

• Develop and execute partner-led regional field programs. Work with technology partners to source, plan, and deliver joint in-person experiences that support regional goals, increase audience reach, and drive pipeline impact.

• Measure, optimize, and scale. Own program KPIs, reporting, and post-event analysis. Use data and insights to refine strategy, improve execution, and demonstrate ROI.

• Manage budgets and test new ideas. Track spend, maintain accurate forecasting and reconciliation, and experiment with new formats, vendors, channels, and experiences that improve engagement, performance, and competitive differentiation.

Required Experience, Qualities & Skills

• 3+ years of B2B SaaS field marketing experience, with a strong track record of building event programs that drive pipeline and revenue outcomes.
• Hands-on experience owning field programs end-to-end, including trade shows, executive experiences, hosted events, partner activations, workshops, and community programs.
• Strong sales and GTM partnership skills. You know how to work alongside AEs, SDRs, and cross-functional teams to align on target accounts, support outreach and follow-up, and build programs that drive pipeline and account engagement.
• Experience collaborating with Product Marketing, ABM, Campaigns, and partners to align field activity with broader GTM priorities and campaigns.
• Experience forecasting, measuring, and communicating program impact across sourced pipeline, influenced pipeline, conversion, and ROI.
• Strong project and operational management skills, including managing multiple programs simultaneously, budgets, forecasting, and execution details.
• Experience with Salesforce, HubSpot, project management tools (Asana is a plus), and modern marketing workflows.
• Comfortable using AI tools to improve planning, content creation, analysis, and operational efficiency.
• Strong communication and messaging instincts, with experience marketing to both technical and executive audiences. Familiarity with developer, DevOps, cloud, or security markets is a strong plus.

In Short, You Are:

• Willingness to travel up to 25%, including occasional international travel.
• Strategic and execution-oriented, with a strong instinct for connecting field activity to pipeline and business outcomes.
• Proactive, ownership-driven, and comfortable leading programs from concept through execution and follow-through.
• Collaborative, commercially minded, and skilled at building strong partnerships across Sales, Marketing, GTM teams, and ecosystem partners.
• Comfortable operating in ambiguity, managing competing priorities, and working effectively in a fast-moving environment.
• Strong on details, prioritization, and delivering high-quality experiences without losing sight of measurable impact

Benefits, Location & Work Environment

Note: You must be based in Ireland or the United Kingdom and have the right to work independently without requiring sponsorship.

Headlines

• A position based in Ireland or the United Kingdom.
• A competitive compensation package, including equity.
• With comprehensive health, dental, and vision insurance.
• Plus, generous annual leave and flexible working policies to suit your lifestyle.
• Including a professional development budget for conferences and training.
• In a dynamic, innovative, trust-centric, and supportive work environment.
• With the opportunity to shape a fast-growing Series C startup (and beyond).
• Regular (monthly-ish) travel may be required for team meetings.
• Regular (quarterly-ish) travel may also be required for events and customers.

Health and Wellness

Regardless of your location, we deeply care about the health and wellness of our staff and their families; a sustainable pace is important to us. In addition to generous annual leave (PTO), we offer health and wellbeing benefits along with flexible family-friendly working policies.

Personal Growth

You will have an enormous opportunity to learn new skills alongside your colleagues, and your continued professional development is essential to us because it's important to you. We will support you with budgets for equipment, training, books, conferences, travel, and certifications. The more powerful you become, the better for all of us.

Facilities

Cloudsmith is headquartered in Belfast, Northern Ireland, with fully-equipped office space that’s open 24x7. We use our H.Q. regularly for activities like working sessions, team planning, meets and greets, and sometimes other group activities (like games!). We also hold all-hands offsites in Belfast thrice yearly, with guest speakers and team activities. Many Cloudsmithers work remotely, so we rely on our online collaboration tools; Slack, Google Docs, Linear, and other popular collaboration tools are how we work.

About Equal Opportunity

Cloudsmith is an equal-opportunity employer proud to nurture a diverse workplace that welcomes applications from individuals of all races, genders, and ethnic groups. We do not discriminate on age, religion, sexual orientation, citizenship status, or health conditions. We will not tolerate discrimination of any kind within our workforce.

The Final Word

We're looking for someone who thrives in high-ownership field marketing roles. Someone who can build and run standout programs, partner closely with Sales and GTM teams, connect field activity to measurable outcomes, and deliver experiences that drive engagement, pipeline, and business impact. If that sounds like you, we'd love to talk.